Gone are the days when a blog post was simply used as an outlet for one’s thoughts. Sure, these blog posts still exist; but bloggers have taken to the social media channel to further act as journalists, reviewers, and opinion leaders. Anyone can write a blog post – but who wants to attach his or her name to something mediocre? Crafting a post that is informative, influential, and impressionable can be tricky. 
Here are a few tips to take your blogging skills from beginner to beyond adept.
- Write with the end in mind. Why are you writing about this topic – what is your ultimate goal? Be mindful of who your target audience is, and what you want to have accomplished by the time they finish reading. Do you want them to try a certain new restaurant? Make that known. Do you want readers to become informed of a new charitable organization and then make a donation? Make that known.
- Every word counts. Many people are under the impression that more is always better; however, this is not the case. If you can make your intention clear without a ten-page explanation, do that! There is no need for excess words, which I like to refer to as “fluff”. Each word should be carefully selected for a specific purpose. Be transparent and genuine in your writing.
- How it is displayed is just as important as the content. Make your post easy on the eyes! Compiling lists is a great way to present content. It is much easier to read smaller paragraphs, and bold prints or bullet points, rather than lengthy paragraphs that seem to never end. It is much easier for readers to digest the information this way as well.
- Create catchy titles. A title is the first thing a reader sees, and often influences whether or not he or she will read on. Demonstrate your creativity! A title is indicative of what will follow. Make sure that it accurately sums up what you will be talking about, but isn’t bland. Think of it as a preview to your writing style; if your title is clever and well thought-out, your writing will be, too.
It is meant to be enjoyable, so don’t forget to have fun with your writing! By utilizing these tips, your blog posts will reach their maximum potential and your readers will be impatiently waiting for you to post more and more. Happy blogging!
By: Christina Droppa
Christina Droppa is a UD-loving sophomore, a member of PRSSA-UD and a member of the sorority, Sigma Kappa. She majors in communications and minors in Spanish.
Image from: http://www.spiceupyourblog.com/2013/01/writing-compelling-blog-posts.html#.VQ5s1ihFPao
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