BY: MARISSA DIGIACOMO
This past fall semester, University of Delaware’s PRSSA chapter had the pleasure of hosting our general meeting speaker, Lauren Hess, the Director of Social Media and Partnerships for bloom Daily Planners. She intrigued our audience while discussing loom as a company along with how she manages promoting the company, engages social media viewers, and increases brand awareness. bloom (always spelled with a lowercase “b”) is so much more than simply a stationary brand designed for women. It is an outlet for helping empowered women reach their goals through staying organized along with giving back to the less fortunate in the process.
Lauren told PRSSA about the importance of sharing content that your followers are asking to see along with reaching out to brands and companies that share the same demographics. She told us she is always looking for influencers and other brands to collaborate with. For example, she reached out to Sweet Ambs, an Instagram account that creates uniquely iced cookies. The page crafted a planner shaped cookie in order to increase promotion while also promoting Sweet Ambs.
After Lauren’s visit, I was able to find out more information on becoming a social media intern with bloom. I applied and received the position as the winter social media coordinator and I have PRSSA to thank!
While working for bloom, I’ve learned a significant amount of professional skills along with social media tactics that I plan to take with me throughout my career. I remember meeting Lauren at one of the career fairs hosted at UD and then meeting her again at the general meeting, which I believe helped me gain her as a connection for this opportunity. The internship has taught me to always keep your mind running with content that will then lead to posts, including listening to podcasts, following inspirational accounts, reading email newsletters and novels. Another piece of advice when managing social media is to engage your viewers whether that be asking them to comment on a post or hosting a giveaway.
This experience has been an incredible opportunity with an even better work environment that I am so thankful to have discovered. You can find bloom on Amazon, eBay, at trade shows, in various book stores throughout the country, and their website: bloomplanners.com!