What Motivates a Celebrity to Say “Yes!”

What Rita Tateel taught me about the celebrity public relations business. By Stella Galli DALLAS – If you know me, you know that the one thing I am on top of is celebrity gossip. At my first internship at JMG Public Relations, I was introduced to working on celebrity brand partnership projects and instantly becameContinue reading “What Motivates a Celebrity to Say “Yes!””

My Tips for Landing a Summer Internship

By: Janina Camp This time last year, I was a junior looking to secure an internship for the summer. I felt intimidated by the process, and after multiple rejections, I was starting to lose hope. Eventually, I landed a marketing internship with The Delaware River and Bay Authority, even though I was up against numerousContinue reading “My Tips for Landing a Summer Internship”

The Ethics of Influencing and Gifted Content

By: Hayley Grossbauer Social media has permanently changed the field of Public Relations. Not only has it just arisen in the 21st century, but it is constantly evolving, with new platforms coming out all the time. This challenges us in the field of public relations to keep up with these trends and to utilize themContinue reading “The Ethics of Influencing and Gifted Content”

Not So Pitch Perfect

By: Zoe Shapiro As the Director of Internal Professional Development for PRSSA-UD, I host two skill slams per semester. A skill slam teaches the members an industry-sought skill that is centered around professional development. Our first Skill Slam dissected how publicists write pitches to journalists and, taking inspiration from the movie Pitch Perfect, I calledContinue reading “Not So Pitch Perfect”

PRSSA-UD’s Field Trip to the Wells Fargo Center!

By Emma Churgin This past Tuesday, October 4th, PRSSA-UD and the UD Sports Marketing Club went on a field trip to meet the Sports Marketing and Communications team for the Philadelphia Flyers. This was a fantastic experience where we learned more about the ins and outs of each professional’s role. The field trip included aContinue reading “PRSSA-UD’s Field Trip to the Wells Fargo Center!”

PR Pride: A Lesson in Advocacy and my Interview with Paul Richards

By Jess Gardner This June, I wanted to highlight the important role of public relations in advocacy work, specifically for LGBTQ+ advocacy. Our Instagram featured four different LGBTQ+ organizations that help to empower queer people at the local, state, and national levels; one of those organizations was the Human Rights Campaign (HRC). The HRC isContinue reading “PR Pride: A Lesson in Advocacy and my Interview with Paul Richards”

Lindsay Lohan and Lawyer.com

By Stella Galli When I think of Lindsay Lohan, a few things come to mind: rehab, “Freaky Friday”, the early 2000s, and DUIs. One thing that does not come to mind is a credible spokesperson, but Lawyer.com did and ran with it. In March 2018, Lawyer.com partnered with Lindsay Lohan to become their representative andContinue reading “Lindsay Lohan and Lawyer.com”

Start 2022 With 5 Ways to Grow Your Professional Presence

By Evelyn Zanowski Update Your Linkedin and Resume Start off 2022 by updating your resume and LinkedIn to make sure all your current accomplishments and positions are up to date. Engage with your connections on LinkedIn and find inspiration on a post you can make, this is to show you are active on the site.Continue reading “Start 2022 With 5 Ways to Grow Your Professional Presence”

Taking Care of You! Mental and Physical Health in the Hybrid Work Era

By Dani Raskin I attended two ICON sessions this year that really stood out to me, mainly because they revolved around what our world is dealing with right now. One was about how to manage our mental and physical health in the hybrid work era and the other was all about how to thrive inContinue reading “Taking Care of You! Mental and Physical Health in the Hybrid Work Era”

Taking a Stand: Evolving PR Roles as Activists, Allies and Cause Champions

By Lia Hyman As Public Relations professionals, it is impossible to ignore the ever-evolving social justice issues that have become increasingly important and pertinent to consumers. From the Black Lives Matter movement, to Climate justice, to the Me Too movement, it is our responsibility to pay attention to current topics of conversation that impact theContinue reading “Taking a Stand: Evolving PR Roles as Activists, Allies and Cause Champions”