Author Archives: prssaud

5 Differences Between Chinese and American Social Media Sites

QQ, RenRen and Micro Blog (also known as “Weibo”) are some of my favorite Chinese social media sites, although Americans have probably never heard of them.  They are closely tied to daily social networking for Chinese younger generations.  Instead of only visiting those sites in my comfort zone when I came to America, I decidedContinue reading “5 Differences Between Chinese and American Social Media Sites”

My Earthquake Encounter with Twitter

The advent of Twitter never appealed to me, as I have always been a complete addict of Facebook. To be honest, it was (wrongly) advertised to me as “just Facebook statuses” and “pretty much pointless.” I believed them. I truly did not need a Twitter to be interconnected with my friends. But then a littleContinue reading “My Earthquake Encounter with Twitter”

Social Media on the Front Lines of War

Non-governmental organizations Resolve (Washington D.C.) and Invisible Children (California) have teamed up by using social media tools to bring Africa’s longest-running war close to home. For the past 25 years, a brutal war in central Africa has been almost “invisible” to the Western world. The rebel group, the Lord’s Resistance Army (LRA), has been kidnappingContinue reading “Social Media on the Front Lines of War”

Project Runway Uses Twitter to Keep Viewers “In”

“As you know in fashion, one day you’re in. And the next you’re out.” Heidi Klum’s famous tagline has been a show staple since its inception. True to form, Project Runway has always been about what’s “in.” The design competition, which is now in its ninth season, thrives off creating what’s both current and innovative in fashion.Continue reading “Project Runway Uses Twitter to Keep Viewers “In””

What’s your PRSSA story?

Everyone has a story. In public relations, our goal is to find and create that story and subsequently share that story with others. In PRSSA-UD this year, our goal is for every individual walk away from PRSSA with their own story. In all honesty, my PRSSA story is long. I began attending meetings as aContinue reading “What’s your PRSSA story?”

Osama Bin Laden vs. Your Decision at the Polls

The day that President Barack Obama gave his statement to the nation about the death of Osama Bin Laden, riots, marches and such ensued across the United States. Is it possible that this made the citizens who have lost their jobs to outsourcing or paid $60 to fill their tank recently forget about all ofContinue reading “Osama Bin Laden vs. Your Decision at the Polls”

Public Relations Fit For A Queen

With an audience of over 2 billion people worldwide, the Royal wedding of Prince William and Kate Middleton has an overwhelming media presence. It is not just news; it is the human-interest story of the moment (and for years to come). And PR pros in Great Britain and beyond have been using the nuptials as a hookContinue reading “Public Relations Fit For A Queen”

Ethics Debate: Unpaid Internships

Recently, there has been a lot of debate around the ethics of unpaid internships.  Back on February 10, the PRSA Board of Ethics and Professional Standards issued a Professional Standards Advisory regarding the use of interns in the public relations and communications professions.  The advisory provided legal and ethical guidelines to the industry to “help them conductContinue reading “Ethics Debate: Unpaid Internships”