#UDPRintern: A Winternship to Remember

My name is Amanda Schuman and I’m a sophomore communications interest major. I have been a member of PRSSA-UD since fall semester of my freshman year, and as someone who wasn’t entirely sure what to be when I grew up, it was a great organization for me to join. PRSSA introduced me to many aspectsContinue reading “#UDPRintern: A Winternship to Remember”

4 Common Marketing Mistakes on Social Media and How to Fix Them

Social media is a great platform for companies to get their name and product out to a large audience with relatively minimal effort. While using social media might come easily to some, others are actually hurting their business rather than helping it, due to lack of knowledge on how and what to publish. In orderContinue reading “4 Common Marketing Mistakes on Social Media and How to Fix Them”

5 Reasons Why Everyone Should Be on LinkedIn

Last week, I connected with yet another social media-marketing consultant on LinkedIn. I am incredibly grateful for the opportunities LinkedIn has provided me in helping carve out a niche for myself in the public relations and digital marketing industry. Yet, I have friends who do not understand how LinkedIn can be beneficial for them. “I don’tContinue reading “5 Reasons Why Everyone Should Be on LinkedIn”

How Political Views are Impacted by Your Sense of Humor & Social Media

Social media can become an addiction, especially when you have run out of shows to watch on Netflix or when you find yourself stalking anyone/anything imaginable. Although contrary to popular belief, social media does dominate significant ideals and morals in our lives, including our political views. I will not discuss how solid statistics and factsContinue reading “How Political Views are Impacted by Your Sense of Humor & Social Media”

How Lena Dunham Sets the Standard for Women in the Workplace

As the producer, writer, director and main character of HBO’s hit show Girls, Lena Dunham has developed a large fan base for her confident, uninhibited spirit on and off the screen. As a fan myself, I was thrilled when she came out with her memoir, “Not That Kind of Girl.” Like so many other avidContinue reading “How Lena Dunham Sets the Standard for Women in the Workplace”

Dressing and Addressing the Crisis: Confronting the fashion industry on body image

Victoria’s Secret’s ‘The Perfect “Body”’ campaign, promoting their “Body” bra has sparked a heated conversation. 26,000 people signed a change.org petition that asked the company to revise the slogan “to something that does not promote unhealthy and unrealistic standards of beauty, as well as a pledge to not use such harmful marketing in the future.”Continue reading “Dressing and Addressing the Crisis: Confronting the fashion industry on body image”

A beginner’s guide to making the most of Night With the Pros

“Whenever and wherever you can, network.” Stephanie Mantegna, a PR professional, gave this advice to a room of excited students at last year’s Night With the Pros. As this year’s #NWTP approaches our Chapter, there are a few networking tips for beginners you should know to ensure you stand out from the crowd. Often theContinue reading “A beginner’s guide to making the most of Night With the Pros”

Fall Field Trip: PRSSA-UD Visits iHeartMedia

One of the biggest challenges in most people’s lives is choosing a career path. In fact, there are a ton of different jobs out there that most people are unaware of. That’s why when a select few PRSSA members, myself included, had the chance to go behind the scenes on November 3 and visit iHeartMedia’sContinue reading “Fall Field Trip: PRSSA-UD Visits iHeartMedia”

1989: A New Year in the Swift Household

The girl with perfect blonde curls who was once moping on her bedroom floor about Drew now belts pop anthems riddled with independence and ability.  Taylor Swift recently transformed her image using her newest album: 1989. Previously, Swift has released music showcasing her situation being “better off” without negative others in her life, namely othersContinue reading “1989: A New Year in the Swift Household”

Crisis Communication Lessons From Scandal’s Olivia Pope

Attention gladiators, there is a lot more to the hit show Scandal than meets the eye. Olivia Pope, a crisis communications consultant in Washington, has the tough job of handling some of politics biggest scandals. While tampering with evidence and discarding murder victim’s bodies is a common occurrence, not all of the actions of PopeContinue reading “Crisis Communication Lessons From Scandal’s Olivia Pope”