The hidden opportunities of winter break

How PRSSA-UD members can make the most of UD’s two-month winter break BY: VICTORIA DELLACAVA As all college students know, winter break means getting to celebrate the holiday season with friends and family. This much-anticipated breather between semesters is what gets most of us through finals week. While most schools get a few weeks off,Continue reading “The hidden opportunities of winter break”

Shaping The Message

BY: PAUL NAIDAS On November 28, PRSSA featured Ike Richman, an experienced PR professional boasting 26 years of experience with Comcast Spectacor. Through his work, he oversees Public Relations and Communication for the Philadelphia Flyers and countless events in the Wells Fargo center. After providing free T-Shirts (a college student staple,) Richman delivered an engaging,Continue reading “Shaping The Message”

The Art of Over-Delivering and Authenticity: Night with the Pros Fall 2016

BY: KARA NORTH On the evening of November 10th, PRSSA-UD held their annual “Night with the Pros”. Three Blue Hen alum served as panelists and over twenty eager UD students awaite advice, there was no better place to meet than Main Street’s iconic Klondike Kate’s. Steaming hot coffee, snack-sized horderves, and a normally bustling atmosphere hushedContinue reading “The Art of Over-Delivering and Authenticity: Night with the Pros Fall 2016”

PRSSA-UD vists Washington D.C.

BY: AMELIA LUDWICK This past Thursday, twenty PRSSA members from our University of Delaware chapter traveled to Washington, D.C. to meet with three public relations/marketing agencies. We meet with Fenton, Allison + Partners, and Multiply. Common themes throughout all three agencies included trends of integrated campaigns that involve both earned and paid media, occasionally pushing your clientContinue reading “PRSSA-UD vists Washington D.C.”

#UDatNC: PRSSA-UD Takes Indy for National Conference

Eight cups of coffee and one layover later, PRSSA-UD arrived in Indianapolis for the Public Relations Student Society of America National Conference. Despite lugging around bags full of blazers and business cards, our eyes remained wide with excitement. What goes down at a national conference? We are grateful to be able to answer that question.Continue reading “#UDatNC: PRSSA-UD Takes Indy for National Conference”

#WhyPR: Four Years Later and I Have An Answer

BY: PAXTON MITTLEMAN Have you ever look back on your life and think about how it panned out in ways you never expected? Do you ever reflect on moments that seemed so insignificant, but in reality were the crossroads of your career? I had one of these moments during my first-ever interview for the internship IContinue reading “#WhyPR: Four Years Later and I Have An Answer”

#WhyPR: Not Just Another Female in PR

BY: VICTORIA DELLACAVA Public relations remains one of the very few professions where women outnumber men. According to the Bureau of Labor Statistics, women make up 60 percent of public relations professionals. Related fields like journalism, advertising and marketing are not experiencing the same uneven gender divide. What makes this statistic even more alarming isContinue reading “#WhyPR: Not Just Another Female in PR”

#WhyPR: From Passion to Professional

BY: KARA NORTH I fell into the world of Public Relations from my interest of working in an industry I never knew was related: sports. I’ve played sports since the youngest age possible and grew up watching baseball, tennis, and any other game, match, or competition that was on. Like any sports fan dreaming of breaking intoContinue reading “#WhyPR: From Passion to Professional”

#WhyPR: Creativity in PR

BY: KATHERINE BARTELL Choosing a profession can be difficult. You want to wake up every day excited about going into work. It’s so important that your job allows you to express your best assets. When going into college, I knew that I wanted to work in a field that allowed me to express my creativity.Continue reading “#WhyPR: Creativity in PR”