Category Archives: Fall 2021

By Dani Raskin I attended two ICON sessions this year that really stood out to me, mainly because they revolved around what our world is dealing with right now. One was about how to manage our mental and physical health in the hybrid work era and the other was all about how to thrive inContinue reading “Taking Care of You! Mental and Physical Health in the Hybrid Work Era”

By Lia Hyman As Public Relations professionals, it is impossible to ignore the ever-evolving social justice issues that have become increasingly important and pertinent to consumers. From the Black Lives Matter movement, to Climate justice, to the Me Too movement, it is our responsibility to pay attention to current topics of conversation that impact theContinue reading “Taking a Stand: Evolving PR Roles as Activists, Allies and Cause Champions”

By Mackenzie Meyers  After attending this Icon session I was pleasantly surprised and amazed by the amount of knowledge I learned in just 60 minutes about disability accessibility, as it is not a topic commonly discussed. This session was extremely valuable for me not only as one who sees herself going into the communication/marketing fieldContinue reading “ICON Session: Is Your Marketing Communications Accessible? “

By Elizabeth Folk As midterms pass and we return from Thanksgiving break, let’s take a minute to call to mind what has been going on in the Freshman Residence Halls at the University of Delaware. When thinking of last fall’s very limited on-campus population, and last spring not being much better, it can be difficultContinue reading “What’s going on with Resident Life at UD?”

By Stella Galli “I am not a PR professional…This might be one of the least professional sessions of ICON.” He must be humble, I thought to myself as I joined in on the webinar “Being Human in Big Tech” with Netflix Brand Strategist, Colin Parajon. That is a big title, why would he downplay himselfContinue reading “Lessons Learned From Netflix Brand Strategist, Collin Parajon”

By Corinne Dolan With class registration among us, the University of Delaware’s communication department offers a variety of classes for undergraduate students to take. It can feel overwhelming looking at the course catalog and determining which classes would be most beneficial to you. With so many opportunities to learn about the public relations field inContinue reading “Professor Bartoo’s Social Media Management Class – Your Own Hands-On Experience”

By Becky Kazenoff PR leaders are caretakers of the company, but it isn’t an excuse to neglect your own care.  I enjoyed the Icon session “Managing Our Mental and Physical Health in the Hybrid Work Era” with Mark Mohammadpour, a business owner and Chief Wellness Officer. He stressed the importance of mental health post-COVID-19 andContinue reading “Key Takeaways from ICON 2021 “

By Corinne Dolan It’s no secret that driving engagement is key to a brand’s success on social media. But in an attention economy like ours, it’s much easier said than done to drive engagement and to see concrete results from it. Another issue to tackle is which platform to focus on to ensure your keyContinue reading “The Engagement Game – Pinterest Rolls Out New Features to Push Engagement ”

By Rachel Ornstein Though hosted virtually again this year, the PRSA International Conference offered various powerhouse sessions with professional speakers. The last three weeks involved attending live webinar sessions in between classes or watching recorded sessions from the day before. Here is a roundup of my biggest takeaways from a few sessions that resonated withContinue reading “PRSA ICON 2021: Media Pitching Rules, Master PR Writing, Proving Brand Purpose “

By Evelyn Zanowski This summer I had the pleasure of interning at NYC-based integrated marketing and PR firm, HUNTER PR who have recently been named the Consumer Agency of the Year by Provoke Media. The agency is led by PRSSA-UD alumnus Grace Leong, and work with a variety of brands such as Tabasco (their firstContinue reading “My Summer Internship at HUNTER PR“