Vine: A New Way to Connect to Key Publics

Growing up in the digital age, I feel like I’ve seen it all. From on-demand television to iPhone programming that can ask how your day is going, it seems that the realm of technological possibilities continues to grow. The various social media platforms used through these technological advances continue to amaze me as well. ByContinue reading “Vine: A New Way to Connect to Key Publics”

Audit Yourself: Analyze and Upgrade Your Communications Strategy

By Madeline Brooks Image Credit: Audit. The word carries dreaded connotations of taxes, evaluations… but what about communications? Communications audits, which I first learned of at my internship, are systematic evaluations of internal and external communications. By analyzing aspects of an organization’s written, online, and internal communications, one can improve these areas as well asContinue reading “Audit Yourself: Analyze and Upgrade Your Communications Strategy”

Social Media Use During Crises

By Leanna Bernhard What’s the first thing most people do when they hear about a crisis? Head to the Internet to find out more information. In recent years, more and more people have turned more specifically to social media for news than to any other online source. Social media enables users to find out informationContinue reading “Social Media Use During Crises”

Fictional Portrayal vs. the Reality of Public Relations

By Andrea Annal If I had been asked a semester ago what the “public” in public relations meant, I would have said it meant the general public. I know now that is not necessarily the case. A public can be broad, but it can be much narrower. Enrolling in Intro to Public Relations and joining PRSSAContinue reading “Fictional Portrayal vs. the Reality of Public Relations”

PR and Marketing

By Brooke LeMunyon Over the past seven weeks, I have enjoyed the opportunity to learn some of the basics of marketing through an introductory course here at UD. Due to my professor’s use of social media as a learning tactic, I’ve finally forced myself to become savvy in the Twitter universe! The class also sparkedContinue reading “PR and Marketing”

PRSSA-UD Weekly Updates (3/17 – 3/24)

Upcoming this week: Monday, March 18 – Online Portfolio Skill Slam (306 Gore Hall – 7 p.m.) Updates: Elections: Want to be on the PRSSA Executive Board? Apply today! Note: Applications are due on Wednesday, April 3 to the Department of Communication in 250 Pearson Hall. Interviews will take place during the afternoon of Sunday,Continue reading “PRSSA-UD Weekly Updates (3/17 – 3/24)”

Drexel PRSSA hosts mixer, PRSSA-UD members attend

By Bobby Schrader On Friday, March 8, Drexel PRSSA hosted a mixer for local chapters at The Fieldhouse, a restaurant in Philadelphia. Several Drexel and Temple PRSSA members attended, and five PRSSA-UD members drove up from Delaware to meet and network with others. The night included a small dinner and icebreakers to get to knowContinue reading “Drexel PRSSA hosts mixer, PRSSA-UD members attend”

Member Spotlight: Sydney Scheiner

Name: Sydney Scheiner Year: Freshman Major: Communication Interest Dream Job/Internship: “My dream job and/or internship would be at NBC to somehow work with Saturday Night Live. I am a huge fan and working behind the scenes would be a dream come true.” Bio: Sydney Scheiner is from Old Bridge, New Jersey. She is a freshman communicationContinue reading “Member Spotlight: Sydney Scheiner”