General Meeting Recap: Advice From Michelle Conron

BY: ALLISON KNOUSE PRSSA-UD members at the general meeting on May 2 had the opportunity to hear from Michelle Conron of Cashman and Associates, a public relations firm in Philadelphia specializing in brand management and special events. Rather than coming with a presentation, Conron wanted to make her talk more interactive and catered to whatContinue reading “General Meeting Recap: Advice From Michelle Conron”

How to Make the Most of an Internship-less Summer Break

Summer is a big conversation topic as soon we pick out our spring schedules. Most of this comes from the pressure of finding the perfect internship that will jump start your career because that seems to be what sets people apart more so than any perfect GPA. Some of us, whether we be freshman orContinue reading “How to Make the Most of an Internship-less Summer Break”

Planning an Event Fit for a PR Pro

This past winter, I was fortunate enough to participate in a study abroad program to Australia and New Zealand with the Department of Hotel, Restaurant & Institutional Management. I was able to justify participating in a program outside of my major because of the opportunity to take a course in something that the communication majorContinue reading “Planning an Event Fit for a PR Pro”

Social Media (Professional and the Contrary)

When you think of social media, the first things that probably come to mind are websites such as Facebook and Twitter. These are known to be personal relationship networks, or networks in which you can share pictures, videos, status updates, and more with your friends and family. However, there are more social media outlets outContinue reading “Social Media (Professional and the Contrary)”

Professional Spotlight: Dr. Tracey Quigley Holden

The first time I stepped my foot into the classroom for my Public Speaking class with Dr. Tracey Quigley Holden, I felt swallowed by nerves. The words “Public speaking” alone made me cringe. The music video for “Happy” by Pharrell was showing on the projector screen. I said hello to some of the fellow freshmenContinue reading “Professional Spotlight: Dr. Tracey Quigley Holden”

“Blogging Like a PRo” Skill Slam Recap

Members of PRSSA-UD gathered on Monday, November 16th to hear an inspirational and informative Skill Slam conducted by our Vice President of Professional Development Victoria Dellacava. The experience of a Skill Slam is one that engages students to improve their professional voice and appearance, but also one that gives them confidence. As a new member of PRSSA, IContinue reading ““Blogging Like a PRo” Skill Slam Recap”

Creative Uses of PR

Tweet and They’ll Eat Recently, popular restaurant chains including Chili’s, Burger King, Arby’s and more, have been targeting younger audiences with whit and humor rather than the typical “have it your way” advertising. Restaurant PR reps rely on common social media trends to attract hungry customers, whether it be through a funny vine, or viralContinue reading “Creative Uses of PR”