The PR Intern Survival Guide

BY: VICTORIA DELLACAVA Internships are necessary for those interested in working in the public relations field because they allow you to gain the skills necessary to enter the field post-grad. As I prepare to graduate and become a PR professional, I’ve been looking back at my experiences as an intern and realize that I wouldn’tContinue reading “The PR Intern Survival Guide”

Greenwash Effect in Public Relations

BY: JAMIE LEVY Environmental pollution and global warming is an issue around the world and people everywhere are beginning to take action and become more environmentally conscious. Small changes go a long way and help better the environment, such as actions as simple as turning off the lights, saving water, and recycling   This globalContinue reading “Greenwash Effect in Public Relations”

PRSSA-UD visits MSLGROUP and Stuntman PR

BY: SAM MURPHY On Thursday, April 20th, PRSSA- UD had the amazing opportunity of traveling to New York City to visit two unique public relations firms. Our first stop in the Big Apple was MSLGROUP, where we were all enthusiastic to learn more about about one of the top five PR agencies in the entireContinue reading “PRSSA-UD visits MSLGROUP and Stuntman PR”

Top Three Tips for Public Relations Planners

BY: PAXTON MITTLEMAN This February, I represented PRSSA-UD at one of the Public Relations Student Society of America’s Delaware Chapter (PRSA-DE) networking events. As I sipped coffee and ate some of the provided refreshments, I listened to Dave Brond from Aloysius Butler & Clark (AB&C) and Cortney Klein from WSFS Bank discuss the elements of anContinue reading “Top Three Tips for Public Relations Planners”