What makes a great communicator? Is it the number of Communication classes you’ve taken? Or the amount of press releases you’ve written? Or the number of LinkedIn connections you have? Kimberly Dixon thinks otherwise – anyone can be transformed into a great communicator with eight (not-so-magic-after-all) qualities. Kimberly Dixon, a UD alumna now working asContinue reading “Making Communicators: A Conversation with Kim Dixon”
Category Archives: Spring 2018
#Hashtags to Live By
BY: KARA NORTH Cedric Bess wears two hats. He brought them – literally two hats – to last week’s PRSSA meeting, one bearing a New York Yankees’ logo and the other Mercedes-Benz. Cedric is both the Supervisor of Guest Relations with the Yankees and a Product Specialist and Supervisor at Mercedes-Benz. Is his words, heContinue reading “#Hashtags to Live By”
A Test with RideShare Delaware: PRSSA’s Marketing Practice
BY: DANIELLE FAHEY One of the most essential skills for any PR person is learning how to market. Whether it’s understanding your audience, brainstorming social media posts, or utilizing effective campaign strategies, marketing is the core of a PR career. On Monday at our weekly PRSSA meeting, we did just that. RideShare Delaware, a programContinue reading “A Test with RideShare Delaware: PRSSA’s Marketing Practice”
Media List Creation 101
BY: ANATASIA MATYOLA Having just started my first Public Relations internship at AB&C, I quickly came to understand the importance of media lists in day to day activities at a typical PR firm. They are the means by which all communication with media outlets survive. They come in all shapes, they come in all sizes,Continue reading “Media List Creation 101”
The Winter Olympics as a PR Enthusiast
BY: JENNA NEWMAN This past week, the 2018 Winter Olympics in South Korea officially came to a bittersweet end. There will be no more staying up way too late around the television with friends and family seeing if the United States can come away with the gold. No more anxiously checking social media to seeContinue reading “The Winter Olympics as a PR Enthusiast”
What We Can Learn from Super Bowl LII Ads
BY: GILLIAN ZUCKER Chants of “Philly Philly” and the classic tune of hope and victory, “Fly Eagles Fly” pervaded the University of Delaware campus as Blue Hens tuned in to root for the Philadelphia Eagles during Super Bowl LII. For passionate public relations students, however, it became an occasion not only filled with friends, food,Continue reading “What We Can Learn from Super Bowl LII Ads”
Kicking off the Semester on the Right Foot
BY: MARISSA DIGIACOMO On Monday February 12, PRSSA-UD welcomed our first speaker of the 2018 spring Semester UD-graduate director of Communications for America’s division of the Campbell Soup Company, Michelle Reardon. She joined us to discuss her experience in the political and product sides of the Public Relations industry. Attendees gained insight on her impressive experiences,Continue reading “Kicking off the Semester on the Right Foot”
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