Tips for Moderating a Panel

By Stella Galli This Monday I moderated the PRSSA Beauty PR panel on Zoom, and it was an amazing experience that taught me the value of good preparation. We had five incredible panelists who all were established in the beauty industry, and I am grateful that they were able to teach the PRSSA members asContinue reading “Tips for Moderating a Panel”

Sentimental, Budget Friendly Gift Ideas

By Janina Camp As the holidays are right around the corner, I’m sure most of you are brainstorming gifts to get for your friends and family. Not only that– but with the various discounts and sales that pop up, from Black Friday, to Cyber Monday, to general holiday deals, you’re likely shopping for yourself asContinue reading “Sentimental, Budget Friendly Gift Ideas”

Behind the Scenes Look into Agency Life

By: Emma Churgin At PRSSA ICON 2022 I was fortunate enough to listen to three excellent speakers about the behind-the-scenes look into agency life. These speakers were Jennifer Little: the Executive Vice President and Texas market leader at BCW, Scott Pansky: Co-Founder and Senior Partner at Allison+Partners and Valerie Beesley: Vice President at Finn Partners.Continue reading “Behind the Scenes Look into Agency Life”

The Ethics of Influencing and Gifted Content

By: Hayley Grossbauer Social media has permanently changed the field of Public Relations. Not only has it just arisen in the 21st century, but it is constantly evolving, with new platforms coming out all the time. This challenges us in the field of public relations to keep up with these trends and to utilize themContinue reading “The Ethics of Influencing and Gifted Content”

Lindsay Lohan and

By Stella Galli When I think of Lindsay Lohan, a few things come to mind: rehab, “Freaky Friday”, the early 2000s, and DUIs. One thing that does not come to mind is a credible spokesperson, but did and ran with it. In March 2018, partnered with Lindsay Lohan to become their representative andContinue reading “Lindsay Lohan and”

Start 2022 With 5 Ways to Grow Your Professional Presence

By Evelyn Zanowski Update Your Linkedin and Resume Start off 2022 by updating your resume and LinkedIn to make sure all your current accomplishments and positions are up to date. Engage with your connections on LinkedIn and find inspiration on a post you can make, this is to show you are active on the site.Continue reading “Start 2022 With 5 Ways to Grow Your Professional Presence”