Creativity. Clients. Commercials.

This summer, I am interning at a commercial production company in New York City called Humble. I am the assistant to the marketing director, but my responsibilities vary from day to day. This unpaid internship has provided me with several valuable experiences. My passion does not lie in commercial production, but I can apply myContinue reading “Creativity. Clients. Commercials.”

Paula Deen adds the wrong ingredient; a PR disaster.

Reports surfaced over a week ago about Paula Deen’s racial slur usage, but the backlash continued into the next week. Her poor crisis management led to the prolonged media coverage and a drop in corporate sponsorship. Wal-Mart and The Home Depot were added to the list of sponsors who dropped Deen over the incident. Though itContinue reading “Paula Deen adds the wrong ingredient; a PR disaster.”

“Summer school” : From UD student to UD Intern

Summer. The optimal time for lounging around the house, acquiring the perfect tan, and sleeping until noon. Right? Well, sure, it can be. While I totally support those who opt for a much-deserved three month vacation, I wanted to fill my summer days with professional development and, of course, public relations. Instead of breaking awayContinue reading ““Summer school” : From UD student to UD Intern”

4 Public Relations Skills You Can Learn From Kids

This summer, I’ve spent my days teaching children how to play piano. Although my students have learned quite a bit about musical technicalities and how to play more than just “Chopsticks,” I also have learned a thing or two about public relations. I certainly didn’t approach the piano teaching position with the intent of walkingContinue reading “4 Public Relations Skills You Can Learn From Kids”

Drexel PRSSA hosts mixer, PRSSA-UD members attend

By Bobby Schrader On Friday, March 8, Drexel PRSSA hosted a mixer for local chapters at The Fieldhouse, a restaurant in Philadelphia. Several Drexel and Temple PRSSA members attended, and five PRSSA-UD members drove up from Delaware to meet and network with others. The night included a small dinner and icebreakers to get to knowContinue reading “Drexel PRSSA hosts mixer, PRSSA-UD members attend”

@PRSSA_UD and @TemplePRSSA host #TUDPRSSA chat to discuss PRSSA experiences

WHO: PRSSA-UD (@PRSSA_UD), Temple PRSSA (@TemplePRSSA) and any other PRSSA members around the country who want to participate. WHAT: A Twitter Chat, focused on discussing PRSSA experiences. PRSSA-UD and Temple PRSSA alternate questions. WHEN: Thursday, January 17 at 8 p.m. WHERE: On Twitter, using #TUDPRSSA. WHY: To connect with other PRSSA members around the country and in ourContinue reading “@PRSSA_UD and @TemplePRSSA host #TUDPRSSA chat to discuss PRSSA experiences”

Get Your Networking On

Members of PRSSA-UD got a lesson in networking at the latest Skill Slam on April 10, 2012. Students gathered at Deer Park Tavern on Main Street where they enjoyed hors d’oeuvres and mocktails to simulate the setting of a real networking event. PRSSA-UD invited Jessica Bryk, a former executive board member and current copywriter forContinue reading “Get Your Networking On”