New executive board spotlight: Program Director, Sydney Scheiner

– Name: Sydney Scheiner – Class year: Junior – PRSSA E-Board Position: Program Director – Nickname: Squidney – Favorite meal/foods: Breakfast is my favorite. Put pancakes and eggs in front of me and I’m the happiest person alive – If you could meet anyone: If I could meet anyone, it would have to be Amy Poehler and/or Tina Fey. – DreamContinue reading “New executive board spotlight: Program Director, Sydney Scheiner”

From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl

It had all the makings of great media story – an American soldier rescued from five years of terrorist captivity and returned home to his family and loved ones in a small Midwestern town. But as most Americans now know in the case of Bowe Bergdahl, the reality is not that simple. The feel-good storyContinue reading “From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl”

Everything You Need to Know About Informational Interviews

For many students, choosing the perfect career path is a daunting and nerve wracking experience. Communication majors have a plethora of job opportunities, but some do not know their perfect fit or how to pursue them. A little, overlooked gem called the informational interview, however, is a way to open students’ eyes and put themContinue reading “Everything You Need to Know About Informational Interviews”

#UDoPR: PRSSA-UD’s Unforgettable Day in the City That Never Sleeps

“Everything I owe to PRSSA. I would not be here without it.” – Grace Leong, University of Delaware Communication alumna and owner of Hunter Public Relations. Two weeks ago, fifteen members of PRSSA-UD traveled to New York City for the semester’s agency field trip. The weather threatened to downpour, but never once did we haveContinue reading “#UDoPR: PRSSA-UD’s Unforgettable Day in the City That Never Sleeps”