1989: A New Year in the Swift Household

The girl with perfect blonde curls who was once moping on her bedroom floor about Drew now belts pop anthems riddled with independence and ability. taylor-swift

Taylor Swift recently transformed her image using her newest album: 1989. Previously, Swift has released music showcasing her situation being “better off” without negative others in her life, namely others of the male species, like her song “We Are Never Getting Back Together.” In this song, Swift sings about how, no matter the circumstances, she will stay single and succeed without said person. However, in her single “Shake It Off” from the album 1989, Swift showcases a new side of her autonomy. She details how she is now extremely self-confident in her decisions and how she is unaffected by the media buzz she receives about her dating and social life.

The whole album 1989 is receiving major publicity. Her 1989 tour is said to be higher grossing than her Red tour, which grossed over $150 million over the course of her 86 performances. One of the keys to the immense succession of 1989 was Swift’s purposefully suspenseful social media posts.

In order to promote her new pop album, Taylor Swift utilized her Instagram, Tumblr, Twitter, talk show opportunities, and small concert sessions. Leading up to thee 1989 release on Oct. 27, 2014, Swift posted picture “clues” on Instagram to help her 12 million followers guess the title of the album. The cryptic images created a great deal of buzz regarding the album and had people guessing and talking; publicizing the album for Swift.

Taylor_Swift_-_1989Regarding Twitter, the 24-year-old artist used it to countdown to the release with her fans, announcing when it was said amount of hours until the release. In addition, Swift appeared on Jimmy Kimmel, The Ellen Show, and Good Morning America just days before the release of 1989.   On Jimmy Kimmel, she performed a song from the album, not yet released, called “Out of the Woods” for a small crowd on Hollywood Boulevard. This now-pop sensation also performed a concert for 89 fans on top of the Empire State Building, singing “Welcome to New York” on the day of the 1989 release. In regards to her upcoming World Tour, which was announced on Nov. 3, Swift will sing for audiences as small as 14,000 people.

The immense amount of publicity Swift created for this album through her social media and other creative outlets has the album on track to sell over 1.2 million copies in its first week, paving the way for Swift’s sparking new pop career, and leaving the world eager to follow her on this journey.

By: Marissa Roney is a freshman at the University of Delaware. She majors in Communication Interest and is a member of the PRSSA chapter at UD. Marissa also participates in Unified Theater and dance performance.

Resources used:

http://www.forbes.com/sites/jesselawrence/2014/11/03/taylor-swift-tickets-for-1989-world-tour-could-gross-over-200-million/

http://hollywoodlife.com/2014/10/28/taylor-swift-secret-sessions-concert-empire-state-building-video-watch/

http://www.washingtonpost.com/blogs/style-blog/wp/2014/10/14/taylor-swift-public-relations-genius-releases-out-of-the-woods-early/ 

http://www.billboard.com/articles/business/6243995/taylor-swift-promotion-debut-1989-week

http://www.latimes.com/entertainment/music/posts/la-et-ms-taylor-swift-1989-sales-million-20141031-story.html

http://www.billboard.com/articles/columns/chart-beat/6296377/taylor-swifts-1989-sales-forecast-grows 

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New executive board spotlight: Public Relations Director, Keri Betters

– Name: Keri Betters
KATG1– Class year: Senior

– PRSSA E-Board Position: Public Relations Director

– Nicknames: Kerbear, Carols,
K-Dawg, Eliza, Ker, KB Toys, Betters

– Favorite meal/foods: Dinner’s my favorite meal! Favorite foods are grape leaves (a Lebanese dish), hummus, chicken and broccoli casserole, coffee (it’s a food group, I promise), and watermelon.

– If you could meet anyone: Johnny Depp, Tim Tebow, Troy Polamalu, and Michael Jackson.

– Dream career: My dream career is to go into sports PR (ideally for my favorite team of all time, the Pittsburgh Steelers) and/or become the next Erin Andrews.

– Sibling(s): I have three younger brothers: Jeremy (19–he goes to UD, too!), Zachary (16), and Joshua (10).

– Pet(s): Sadly, no pets currently, but I really want a white husky with blue eyes!

– If you could travel anywhere: Australia, Hawaii, Neverland, and Narnia.

– Favorite place to study on campus: Starbucks, Barnes & Noble, and The ISE Lab.

– Guilty pleasure: The Bachelorette and caramel iced coffee.

– Weird habit: Most of the time, I purposely spell my name wrong at Starbucks because I’ve realized that’s a battle I’m never going to win. Also, before any stressful event (interview, exam, competition, etc), I listen to “Smooth Criminal” by Michael Jackson on repeat. Don’t know when this habit started, but it calms my nerves every time!

New executive board spotlight: VP of Professional Development, Laura Hepp

– Name: Laura Hepp

– Class year: Juniorlaura hepp cinderella

– PRSSA E-Board Position: Vice President of Professional Development

– Nickname: I have no idea!

– Favorite meal/foods: Lunch! I’m a veggie addict with an additional love for soups and salads…needless to say, lunch makes me very happy.

– If you could meet anyone: Maya Angelou, Kristin Chenoweth, and/or Chris Colfer

– Dream career: With emphasis on the word “dream,” I’d say starring in a Broadway musical (Christine in Phantom of the Opera, Glinda in Wicked, Cinderella, or originate a new role!). Being realistic, I’d love to work in a creative environment like a nonprofit or agency. I ultimately hope to incorporate all my passions and live a fulfilling life.

– Sibling(s): I’m the baby of my family with two older (and scientific) siblings. My sister Courtney works as a pharmacist, and my brother R.J. works as an engineer.

– Pet(s): Growing up, I owned a pet rabbit named Lily. She was essentially the rabbit version of a Persian cat (80% fur, 20% bunny).

– If you could travel anywhere: Hogwarts. Hands down.

– Favorite place to study on campus: When I need to focus, I always go to the ISE Lab. If I need to lightly study or complete smaller assignments, I go to Perkins so I can socialize and drink Dunkin Donuts coffee.

– Guilty pleasure: N*SYNC, the Jonas Brothers and Disney Channel Original Movies.

– Weird fact: I only hate one thing in this world—velvet (the fabric, love red velvet cake). The touch of it or the sound of something brushing against it just freaks me out.

New executive board spotlight: Finance & Fundraising Director, Katherine Bartell

– Name: Katherine Bartellphoto1 (1)
– Class year: Sophomore
– PRSSA E-Board Position: Finance and Fundraising Director
– Nicknames: Kat, Kitty, and Kitty Kat
– Favorite meal/foods: Breakfast-chocolate chip pancakes Lunch- Boneless Teriyaki Wings  Dinner- Chinese Food
– If you could meet anyone: If I could meet anyone in the world, it would be Carrie Underwood, because she is incredibly talented, hardworking and seems like a down-to-earth person. I am really inspired by her.
– Dream career: My dream career is to own a PR agency in NYC.
– Sibling(s): I have a 17 year old sister named Julia and a 14 year old sister named Grace.
– Pet(s):  I have a cairn terrier named Rocky.
– If you could travel anywhere: If I could travel anywhere I would travel to Spain.
– Favorite place to study on campus: My favorite place to study on campus is the ISE lab.
– Guilty pleasure: My guilty pleasure is Oreo’s- I could eat a whole pack of them in a day!
– Weird habit: My weird habit is that I crack my wrists, when I get nervous I do it constantly.

New executive board spotlight: Program Director, Sydney Scheiner

prssa– Name: Sydney Scheiner
– Class year: Junior
– PRSSA E-Board Position: Program Director
– Nickname: Squidney
– Favorite meal/foods: Breakfast is my favorite. Put pancakes and eggs in front of me and I’m the happiest person alive
– If you could meet anyone: If I could meet anyone, it would have to be Amy Poehler and/or Tina Fey.
– Dream career: My dream career would be to be on Broadway or a rapper, but my realistic dream job would be to work for SNL or Jimmy Fallon.
– Sibling(s): I have an older brother named Corey who is 24 and works at Major League Baseball Productions.
– Pet(s): I have the poster dog for golden retrievers. His name is Parker, he’s 4, and my parents treat him more like a child than me.
– If you could travel anywhere: If I could travel anywhere I would go to Australia, then some small town in Montana.
– Favorite place to study on campus: The best place to study on campus in my opinion is the Chapel, but when that gets too crowded, go to Alfred Lerner, it’s usually very empty.
– Guilty pleasure: Jersey Shore and Keeping Up With The Kardashians
– Weird fact: I have an incredible memory. I remember very trivial things about people and I never forget anyone’s birthday.