1989: A New Year in the Swift Household

The girl with perfect blonde curls who was once moping on her bedroom floor about Drew now belts pop anthems riddled with independence and ability. taylor-swift

Taylor Swift recently transformed her image using her newest album: 1989. Previously, Swift has released music showcasing her situation being “better off” without negative others in her life, namely others of the male species, like her song “We Are Never Getting Back Together.” In this song, Swift sings about how, no matter the circumstances, she will stay single and succeed without said person. However, in her single “Shake It Off” from the album 1989, Swift showcases a new side of her autonomy. She details how she is now extremely self-confident in her decisions and how she is unaffected by the media buzz she receives about her dating and social life.

The whole album 1989 is receiving major publicity. Her 1989 tour is said to be higher grossing than her Red tour, which grossed over $150 million over the course of her 86 performances. One of the keys to the immense succession of 1989 was Swift’s purposefully suspenseful social media posts.

In order to promote her new pop album, Taylor Swift utilized her Instagram, Tumblr, Twitter, talk show opportunities, and small concert sessions. Leading up to thee 1989 release on Oct. 27, 2014, Swift posted picture “clues” on Instagram to help her 12 million followers guess the title of the album. The cryptic images created a great deal of buzz regarding the album and had people guessing and talking; publicizing the album for Swift.

Taylor_Swift_-_1989Regarding Twitter, the 24-year-old artist used it to countdown to the release with her fans, announcing when it was said amount of hours until the release. In addition, Swift appeared on Jimmy Kimmel, The Ellen Show, and Good Morning America just days before the release of 1989.   On Jimmy Kimmel, she performed a song from the album, not yet released, called “Out of the Woods” for a small crowd on Hollywood Boulevard. This now-pop sensation also performed a concert for 89 fans on top of the Empire State Building, singing “Welcome to New York” on the day of the 1989 release. In regards to her upcoming World Tour, which was announced on Nov. 3, Swift will sing for audiences as small as 14,000 people.

The immense amount of publicity Swift created for this album through her social media and other creative outlets has the album on track to sell over 1.2 million copies in its first week, paving the way for Swift’s sparking new pop career, and leaving the world eager to follow her on this journey.

By: Marissa Roney is a freshman at the University of Delaware. She majors in Communication Interest and is a member of the PRSSA chapter at UD. Marissa also participates in Unified Theater and dance performance.

Resources used:

http://www.forbes.com/sites/jesselawrence/2014/11/03/taylor-swift-tickets-for-1989-world-tour-could-gross-over-200-million/

http://hollywoodlife.com/2014/10/28/taylor-swift-secret-sessions-concert-empire-state-building-video-watch/

http://www.washingtonpost.com/blogs/style-blog/wp/2014/10/14/taylor-swift-public-relations-genius-releases-out-of-the-woods-early/ 

http://www.billboard.com/articles/business/6243995/taylor-swift-promotion-debut-1989-week

http://www.latimes.com/entertainment/music/posts/la-et-ms-taylor-swift-1989-sales-million-20141031-story.html

http://www.billboard.com/articles/columns/chart-beat/6296377/taylor-swifts-1989-sales-forecast-grows 

General Meeting Round Up: What You Missed on 10/6

At last week’s general meeting on October 6, we discussed the PRSSA 2014 National Conference in Washington D.C. which was attended by representatives from our Chapter, including executive board and general members. At this conference, our e-board had the opportunity to meet and interact with their counterparts from other universities in different activities and workshops.

Before we were introduced to the speaker, the fall field trip was revealed! One of the perks of being a paying member is being able to go field trips that are related to communications and public relations. This past spring some very lucky PRSSA-UD members travelled to Buzzfeed. Buzzfeed is one of today’s hottest and most culturally relevant websites so this trip was truly a once and a lifetime opportunity. This semester, paying members will have the chance to go to iHeartMedia, the parent company of iHeartRadio, located in Wilmington, Delaware. The field trips and other opportunities PRSSA-UD provides leaves the potential for relationships to be formed that can lead to internships and careers after college. prssa1006

Monday’s speaker was Jim Delorenzo. Jim started doing PR work while he was a junior in high school in New Jersey. He would write reviews of his high school’s sport games and give them to his local town papers to run. At Villanova University, Delorenzo became involved with sports information and the athletic department and he began covering sports that he previously had no experience with. By the time graduation rolled along, he found himself with the opportunity of being the Direction of Sports Information at Villanova – where he remained for 11 more years.

In 1999, left Villanova and started his own business. Delorenzo continued to work with sports, but he began to expand his services. To date, Jim has worked the sport industry, entertainment industry, companies, and law firms too. During his presentation, the audience was given important tips and pointers including “you’re only as good as your last good deed”. In addition, Jim advised that when you take on a new client that it is important research your client and make sure that there is a target audience for them. In addition, Jim also pointed out that in order to have good PR, you must take responsibility of your actions.

As a pre-professional society, PRSSA-UD brings in speakers who are involved in different types of PR. Jim Delorenzo was a great guest speaker to have and he provided great insight for those who are interested in sports PR.

Make sure you continue to check out meetings so you don’t miss out on one of our great speakers!

By: Brett Blee

Brett Blee is a sophomore communication interest major and journalism minor. On campus, Brett is a member of PRSSA-UD and is a writer for Spoon University. She is also a sister of Kappa Alpha Theta. Follow her at @bblee13 for all things pop-culture and at @BrettBlee for all COMM/PR related matter.

Photo credit: Katerina Vlitas

Four Ways to Get the Most of Your Summer Internship

The weeks left until the start of another semester dwindled down to just three, and if you’re like me, you still have part of that time left at your summer internship. In that amount of time, you can tackle a big project or meet an Executive who offers to look over your work. I know I plan to take on as many assignments as possible until my last day.

With all the professional development opportunities awaiting you, it may seem hard to narrow it down to just a few. Look at these four ways to get the most out of your summer internship and see just how much you can achieve in three weeks!

  1. Ask Questions

The longer you intern for a company, the better you can understand which of your co-workers work in positions you hope to one day. Ask them to lunch, walk with them on the way into work in the morning, or grab a coffee date and ask them any question you have. Once you’re with them, ask as many questions as you can. Most of the time professionals are happy to help an intern learn more about their industry or must have skills. I found a recent graduate at my internship who worked in the department I liked the most. We grabbed lunch one day and I learned more about her day to day work activities than I would have as an intern in another department.

  1. Learn a new skill.

Every internship experience is different, so take the time to learn a new skill during your last few weeks there. If you focus on transferable skills, you can transfer what you learned to your next internship or even job. I developed my leadership skills by taking on the lead of a project. I received the chance to delegate tasks to my peers, problem solve, and effectively manage a team. All of those skills can be transferred to a future position, each with an example I can communicate in an interview. Expanding your skill set will help you continue to set yourself apart from other qualified candidates.

  1. Network with your peers.

If you work with other interns, it’s important to network with them; you could run into them again in the future. Take the time to talk to them during your lunch break or on the way out of the office at night. Employers notice you taking the time to build a relationship with your coworkers, showing you’re a team player. I’m lucky enough to work with 8 other interns, and I spend a lot of time getting to know them and their varied skills at work. These connections will be useful slow day with no projects, but will also allow me to meet some of the people I could be working with again when I graduate. It’s important to know the people working in your industry and to look to them for support or advice. You also get a better understanding for your competition when applying for jobs.

  1. Get as many samples for your portfolio as possible.

Your work portfolio showcases your skills to future employers and can be filled with samples from work or independent projects. Samples from projects you worked on at your internship, however, really stand out. Use these next few weeks to draft as many samples for your portfolio as possible. My portfolio is filled with press releases, articles, and event materials, some of which were used by my Supervisor for actual projects. In these upcoming days I’ll be looking for any chance to write a press release, article, or to be included on a project where I can produce tangible work. Taking on a chance to work, no matter how small, shows your initiative to learn as well.

By: Betsey Coulbourn

Betsey is a senior Political Science major with a triple minor in journalism, political communication, and Islamic studies. She currently serves as Historian for PRSSA-UD for the 2014-2015 academic year. In addition to being on the PRSSA-UD executive board, she is a Field Organizer with the Delaware Democratic Party and a member of Active Minds. Connect with her on Twitter @betC__.

New executive board spotlight: Assistant Program Director, Katerina Vlitas

– Name: Katerina Vlitasphoto2

– Class year: Sophomore

– PRSSA E-Board Position: Assistant Program Director

– Nickname: I go by Kat for short.

– Favorite meal/foods: My favorite meal is brunch. For Brunch I’d like a nice big (emphasis on big) cup of coffee, with a Belgian waffle with whip cream, fruit and bacon. With a side of  a feta cheese and spinach omlette and home fries ( but only from a dinner back home in Brooklyn). Then for the lunch part of brunch I’d like a grilled cheese and buffalo wings ( from a local bar in Brooklyn).

– If you could meet anyone: If I could meet anyone it would be J.D Salinger.

– Dream career: My dream career would be PR for the President.

– Sibling(s): I have two younger siblings, Evie’s 15 and Nicoletta’s 9.

– Pet(s): No pets, my parents are “allergic.”

– If you could travel anywhere: Bora Bora!

– Favorite place to study on campus: My favorite place to study is the Trabant Chapel.

– Guilty pleasure: My guilty pleasure is anything that airs on the TLC channel.

– Weird fact: I’m not telling you my weird habits #embarrassing.

New executive board spotlight: President, Natalie Hines

– Name: Natalie HinesIMG_7062

– Class year: Senior

– PRSSA E-Board Position: President

– Nickname: Nat, Natty, and Patty

– Favorite meal/foods: Spaghetti for lunch or dinner, or a mid-day snack. Also, chips and salsa. Don’t forget the guac!

– If you could meet anyone: Taylor Swift, Ellen DeGeneres and Jimmy Fallon.

– Dream career: I aspire to work in communications or public relations that benefit children in some way. I have always wanted to work with Buddy Valastro, of TLC’s Cake Boss. We’ll see.

– Sibling(s): I have an older sister, Erica, who works in human resources for Delmarva Power.

– Pet(s): Unfortunately, no. But dachshunds are my favorite.

– If you could travel anywhere: Italy.

– Favorite place to study on campus: Trabant chapel and library multimedia center.

– Guilty pleasure: The Bachelor and The Bachelorette. Also, Christmas cookies.

– Weird fact: I have traveled to the very top and bottom of the Delaware Memorial Bridge, I met Jessica Simpson and Kelly Rowland and I once wanted to be an artist.

New executive board spotlight: VP of Professional Development, Laura Hepp

– Name: Laura Hepp

– Class year: Juniorlaura hepp cinderella

– PRSSA E-Board Position: Vice President of Professional Development

– Nickname: I have no idea!

– Favorite meal/foods: Lunch! I’m a veggie addict with an additional love for soups and salads…needless to say, lunch makes me very happy.

– If you could meet anyone: Maya Angelou, Kristin Chenoweth, and/or Chris Colfer

– Dream career: With emphasis on the word “dream,” I’d say starring in a Broadway musical (Christine in Phantom of the Opera, Glinda in Wicked, Cinderella, or originate a new role!). Being realistic, I’d love to work in a creative environment like a nonprofit or agency. I ultimately hope to incorporate all my passions and live a fulfilling life.

– Sibling(s): I’m the baby of my family with two older (and scientific) siblings. My sister Courtney works as a pharmacist, and my brother R.J. works as an engineer.

– Pet(s): Growing up, I owned a pet rabbit named Lily. She was essentially the rabbit version of a Persian cat (80% fur, 20% bunny).

– If you could travel anywhere: Hogwarts. Hands down.

– Favorite place to study on campus: When I need to focus, I always go to the ISE Lab. If I need to lightly study or complete smaller assignments, I go to Perkins so I can socialize and drink Dunkin Donuts coffee.

– Guilty pleasure: N*SYNC, the Jonas Brothers and Disney Channel Original Movies.

– Weird fact: I only hate one thing in this world—velvet (the fabric, love red velvet cake). The touch of it or the sound of something brushing against it just freaks me out.

PRSSA- The Reason I’ll Be Successful

One word to describe the first day at your first internship?

Horrifying.

Walking into Needham Partners on my first day of my first ever internship was one of the most nerve-wracking  days of my life. I was so scared I wasn’t going to be good enough, that I wasn’t going to be the intern they were hoping for.

After my first few days, I started to realize that I had nothing to be nervous about because I was prepared for whatever they would throw my way.

Why was I prepared? I owe it all to PRSSA-UD. eboard

I couldn’t be happier that I joined PRSSA at the beginning of my freshman year because I have already learned more than I would ever learn in a classroom. First, I learned about all of the do’s and dont’s of resume making in PRSSA I learned that when applying for specific jobs/internships, you have to change your resume to appeal to the people at that company. When applying for my internship at Needham Partners, which is a marketing and public relations company that organizes large conferences for huge corporations and important people, I knew some of the things on my resume wouldn’t be relevant when they were reviewing my resume so I took them off.

Second, during PRSSA, we had a meeting dedicated to making and perfecting our LinkedIn profiles. Having a LinkedIn that is updated and descriptive is very important for employers when they are looking for new employees. Having a LinkedIn came in handy when getting my internship because I have been using it very often in all of the work that I do in the office.

Another great thing about PRSSA is all of the trips that we go on. Every semester we take trips to talk to professionals in all types of industries. They tell us about how they got to where they are today and they give us tips about  what we can do to be successful. This year I went to Tipton Communications, a PR agency in Newark, DE and Hunter Public Relations in NYC. I learned so much from the people working at these two companies and they gave me so many great tips that I have been using at my internship and that I can use in the future.

Lastly, because of PRSSA I feel that I have matured professionally. Being able to watch all of our Executive Board this year, and having the amazing opportunity to be on the Executive Board next year, I feel that I have matured a lot. If I had started my internship a year ago I would not only have been very un-prepared but I wouldn’t have been as emotionally ready or as mature as I am starting my internship now. I am so fortunate to have been given the opportunity to intern at this great company and I owe all of my success at this internship and in the future to PRSSA-UD.

Written by: Katherine Bartell

katherineKatherine Bartell is a Sophomore at the University of Delaware and is from Nanuet, Ny. She is majoring in Communication Interest and minoring in Spanish. Katherine is so excited to be apart of the PRSSA Executive board. She loves the beach and spending time with family and friends. Katherine’s favorite place she has ever traveled to was Rome, Italy and she hopes to be able to return to Italy and travel in Europe after she graduates college. She has a crazy obsession for Disney and loves the Netflix series Orange is the New Black. Katherine hopes to have a career in PR agency when she graduates college. She is extremely proud to be a Blue Hen and feels so lucky and happy to attend UD.