Taylor Swift recently transformed her image using her newest album: 1989. Previously, Swift has released music showcasing her situation being “better off” without negative others in her life, namely others of the male species, like her song “We Are Never Getting Back Together.” In this song, Swift sings about how, no matter the circumstances, she will stay single and succeed without said person. However, in her single “Shake It Off” from the album 1989, Swift showcases a new side of her autonomy. She details how she is now extremely self-confident in her decisions and how she is unaffected by the media buzz she receives about her dating and social life.
The whole album 1989 is receiving major publicity. Her 1989 tour is said to be higher grossing than her Red tour, which grossed over $150 million over the course of her 86 performances. One of the keys to the immense succession of 1989 was Swift’s purposefully suspenseful social media posts.
In order to promote her new pop album, Taylor Swift utilized her Instagram, Tumblr, Twitter, talk show opportunities, and small concert sessions. Leading up to thee 1989 release on Oct. 27, 2014, Swift posted picture “clues” on Instagram to help her 12 million followers guess the title of the album. The cryptic images created a great deal of buzz regarding the album and had people guessing and talking; publicizing the album for Swift.
Regarding Twitter, the 24-year-old artist used it to countdown to the release with her fans, announcing when it was said amount of hours until the release. In addition, Swift appeared on Jimmy Kimmel, The Ellen Show, and Good Morning America just days before the release of 1989. On Jimmy Kimmel, she performed a song from the album, not yet released, called “Out of the Woods” for a small crowd on Hollywood Boulevard. This now-pop sensation also performed a concert for 89 fans on top of the Empire State Building, singing “Welcome to New York” on the day of the 1989 release. In regards to her upcoming World Tour, which was announced on Nov. 3, Swift will sing for audiences as small as 14,000 people.
The immense amount of publicity Swift created for this album through her social media and other creative outlets has the album on track to sell over 1.2 million copies in its first week, paving the way for Swift’s sparking new pop career, and leaving the world eager to follow her on this journey.
By: Marissa Roney is a freshman at the University of Delaware. She majors in Communication Interest and is a member of the PRSSA chapter at UD. Marissa also participates in Unified Theater and dance performance.