General Meeting Round Up: What You Missed on 10/6

At last week’s general meeting on October 6, we discussed the PRSSA 2014 National Conference in Washington D.C. which was attended by representatives from our Chapter, including executive board and general members. At this conference, our e-board had the opportunity to meet and interact with their counterparts from other universities in different activities and workshops.

Before we were introduced to the speaker, the fall field trip was revealed! One of the perks of being a paying member is being able to go field trips that are related to communications and public relations. This past spring some very lucky PRSSA-UD members travelled to Buzzfeed. Buzzfeed is one of today’s hottest and most culturally relevant websites so this trip was truly a once and a lifetime opportunity. This semester, paying members will have the chance to go to iHeartMedia, the parent company of iHeartRadio, located in Wilmington, Delaware. The field trips and other opportunities PRSSA-UD provides leaves the potential for relationships to be formed that can lead to internships and careers after college. prssa1006

Monday’s speaker was Jim Delorenzo. Jim started doing PR work while he was a junior in high school in New Jersey. He would write reviews of his high school’s sport games and give them to his local town papers to run. At Villanova University, Delorenzo became involved with sports information and the athletic department and he began covering sports that he previously had no experience with. By the time graduation rolled along, he found himself with the opportunity of being the Direction of Sports Information at Villanova – where he remained for 11 more years.

In 1999, left Villanova and started his own business. Delorenzo continued to work with sports, but he began to expand his services. To date, Jim has worked the sport industry, entertainment industry, companies, and law firms too. During his presentation, the audience was given important tips and pointers including “you’re only as good as your last good deed”. In addition, Jim advised that when you take on a new client that it is important research your client and make sure that there is a target audience for them. In addition, Jim also pointed out that in order to have good PR, you must take responsibility of your actions.

As a pre-professional society, PRSSA-UD brings in speakers who are involved in different types of PR. Jim Delorenzo was a great guest speaker to have and he provided great insight for those who are interested in sports PR.

Make sure you continue to check out meetings so you don’t miss out on one of our great speakers!

By: Brett Blee

Brett Blee is a sophomore communication interest major and journalism minor. On campus, Brett is a member of PRSSA-UD and is a writer for Spoon University. She is also a sister of Kappa Alpha Theta. Follow her at @bblee13 for all things pop-culture and at @BrettBlee for all COMM/PR related matter.

Photo credit: Katerina Vlitas

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New executive board spotlight: President, Natalie Hines

– Name: Natalie HinesIMG_7062

– Class year: Senior

– PRSSA E-Board Position: President

– Nickname: Nat, Natty, and Patty

– Favorite meal/foods: Spaghetti for lunch or dinner, or a mid-day snack. Also, chips and salsa. Don’t forget the guac!

– If you could meet anyone: Taylor Swift, Ellen DeGeneres and Jimmy Fallon.

– Dream career: I aspire to work in communications or public relations that benefit children in some way. I have always wanted to work with Buddy Valastro, of TLC’s Cake Boss. We’ll see.

– Sibling(s): I have an older sister, Erica, who works in human resources for Delmarva Power.

– Pet(s): Unfortunately, no. But dachshunds are my favorite.

– If you could travel anywhere: Italy.

– Favorite place to study on campus: Trabant chapel and library multimedia center.

– Guilty pleasure: The Bachelor and The Bachelorette. Also, Christmas cookies.

– Weird fact: I have traveled to the very top and bottom of the Delaware Memorial Bridge, I met Jessica Simpson and Kelly Rowland and I once wanted to be an artist.

PRSSA- The Reason I’ll Be Successful

One word to describe the first day at your first internship?

Horrifying.

Walking into Needham Partners on my first day of my first ever internship was one of the most nerve-wracking  days of my life. I was so scared I wasn’t going to be good enough, that I wasn’t going to be the intern they were hoping for.

After my first few days, I started to realize that I had nothing to be nervous about because I was prepared for whatever they would throw my way.

Why was I prepared? I owe it all to PRSSA-UD. eboard

I couldn’t be happier that I joined PRSSA at the beginning of my freshman year because I have already learned more than I would ever learn in a classroom. First, I learned about all of the do’s and dont’s of resume making in PRSSA I learned that when applying for specific jobs/internships, you have to change your resume to appeal to the people at that company. When applying for my internship at Needham Partners, which is a marketing and public relations company that organizes large conferences for huge corporations and important people, I knew some of the things on my resume wouldn’t be relevant when they were reviewing my resume so I took them off.

Second, during PRSSA, we had a meeting dedicated to making and perfecting our LinkedIn profiles. Having a LinkedIn that is updated and descriptive is very important for employers when they are looking for new employees. Having a LinkedIn came in handy when getting my internship because I have been using it very often in all of the work that I do in the office.

Another great thing about PRSSA is all of the trips that we go on. Every semester we take trips to talk to professionals in all types of industries. They tell us about how they got to where they are today and they give us tips about  what we can do to be successful. This year I went to Tipton Communications, a PR agency in Newark, DE and Hunter Public Relations in NYC. I learned so much from the people working at these two companies and they gave me so many great tips that I have been using at my internship and that I can use in the future.

Lastly, because of PRSSA I feel that I have matured professionally. Being able to watch all of our Executive Board this year, and having the amazing opportunity to be on the Executive Board next year, I feel that I have matured a lot. If I had started my internship a year ago I would not only have been very un-prepared but I wouldn’t have been as emotionally ready or as mature as I am starting my internship now. I am so fortunate to have been given the opportunity to intern at this great company and I owe all of my success at this internship and in the future to PRSSA-UD.

Written by: Katherine Bartell

katherineKatherine Bartell is a Sophomore at the University of Delaware and is from Nanuet, Ny. She is majoring in Communication Interest and minoring in Spanish. Katherine is so excited to be apart of the PRSSA Executive board. She loves the beach and spending time with family and friends. Katherine’s favorite place she has ever traveled to was Rome, Italy and she hopes to be able to return to Italy and travel in Europe after she graduates college. She has a crazy obsession for Disney and loves the Netflix series Orange is the New Black. Katherine hopes to have a career in PR agency when she graduates college. She is extremely proud to be a Blue Hen and feels so lucky and happy to attend UD.

#UDoPR: PRSSA-UD’s Unforgettable Day in the City That Never Sleeps

“Everything I owe to PRSSA. I would not be here without it.” – Grace Leong, University of Delaware Communication alumna and owner of Hunter Public Relations.

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Two weeks ago, fifteen members of PRSSA-UD traveled to New York City for the semester’s agency field trip. The weather threatened to downpour, but never once did we have to run for cover. After arriving bright and early in Manhattan, all fifteen of us eagerly anticipated the many adventures the day would bring. As a lover of all things social, meeting The College Prepster, visiting Hunter Public Relations, and touring Buzzfeed HQ reinforced exactly why I adore public relations.

First stop: brunch with Carly, AKA The College Prepster, at Le Pain café. Carly’s career in the blogosphere boomed unexpectedly, but Carly has learned a lot about public relations through the process. While chatting with her, she explained that knowing your audience and what they’re into are critical for both blogging and public relations. “Learn social media etiquette as quickly as possible,” Carly urged. “Anything on social media can and will be traced back to you so always represent yourself (and your company) professionally.”

Next stop: a visit to Hunter Public Relations. Grace Leong, Hunter PR owner and University of Delaware graduate, majored in Communication and founded the PRSSA-UD chapter. Her passion for what she does is evident in both her words and actions. Speaking with her was encouraging, refreshing, and motivating. Grace promised that although working in a fast-paced agency can be exhausting, it is extremely rewarding. “When you get burned out,” Leong encouraged, “do more of it [what you do], but change the scenery. It helps reignite your passion and creativity.”

After our discussion with Grace, I walked away with three tips for success:

  1. Be transparent. Always admit you’re sorry.
  2. In a job interview, state the impact and relate it back to the company and how you would fit in
  3. While job searching, look at the entire package of the company. Salary isn’t everything and it won’t motivate you through the hard days—go with your gut and do what you love.

The final stop: a tour to Buzzfeed Headquarters. The HQ reminded me of Google’s office in the movie, The Internship. Not only did the office include a life-sized cutout of Ryan Gosling, but there were ping pong tables, foose-ball tables, an Xbox, and a few giant TVs. One of the employees, Ashley, gave us insight about what it’s like to work at a social media-focused company. Her #1 tip for success: “Marketing is paid media, but public relations is earned media. Knowing this, the distribution strategy is as important as the idea itself.

Although we heard advice from three different perspectives, the overall message stayed consistent. Public relations is relationship building. Whether you build that relationship through blogging, working directly with a client at an agency, or focusing strictly on the social media aspect, implementing public relations skills is critical for long-term success. As a field trip attendee, the experience further sparked my passion for PRSSAA, motivated me to keep pursuing my dream, and reinforced the true value and importance of public relations. Bill Gates summarized it best: “If I was down to my last dollar, I would spend it on PR.”

To read the tweet-by-tweet summary of the day’s events, click here for the Storify! 

By: Keri Betters

Keri is a junior Interpersonal Communication major with a double minor in advertising and interactive media and a concentration in public relations. She currently serves as PRSSA-UD’s Program Director and will be the PR Director for the 2014-2015 academic year. In addition to serving on PRSSA-UD’s executive board, she is a UD Social Media Ambassador, a social media marketing intern for UD Career Services Center, a youth group leader, and a member of Lambda Pi Eta. Connect with her on Twitter, @LilMissKeri93.