It seems as though several major crises occurring in the world today could have been avoided or saved with effective communication; whether that consists of sending out tweets, email updates or news releases to the media – crisis communication has taken on a new role in the world of public relations; an essential element. InContinue reading “True or False? Communication Crises Burn Like Wildfires”
Tag Archives: connections
New executive board spotlight: VP of Professional Development, Laura Hepp
– Name: Laura Hepp – Class year: Junior – PRSSA E-Board Position: Vice President of Professional Development – Nickname: I have no idea! – Favorite meal/foods: Lunch! I’m a veggie addict with an additional love for soups and salads…needless to say, lunch makes me very happy. – If you could meet anyone: Maya Angelou, Kristin Chenoweth,Continue reading “New executive board spotlight: VP of Professional Development, Laura Hepp”
PRSSA- The Reason I’ll Be Successful
One word to describe the first day at your first internship? Horrifying. Walking into Needham Partners on my first day of my first ever internship was one of the most nerve-wracking days of my life. I was so scared I wasn’t going to be good enough, that I wasn’t going to be the intern theyContinue reading “PRSSA- The Reason I’ll Be Successful”
Facebook Analytics: What You Need to Know
Many public relations professionals are tasked with monitoring and managing the numerous social media accounts for the different clients they work with. Since clients need their brands to be seen by their targeted audience in order to do well against competition, it is up to the PR professionals to make sure that the social mediaContinue reading “Facebook Analytics: What You Need to Know”
From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl
It had all the makings of great media story – an American soldier rescued from five years of terrorist captivity and returned home to his family and loved ones in a small Midwestern town. But as most Americans now know in the case of Bowe Bergdahl, the reality is not that simple. The feel-good storyContinue reading “From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl”
Everything You Need to Know About Informational Interviews
For many students, choosing the perfect career path is a daunting and nerve wracking experience. Communication majors have a plethora of job opportunities, but some do not know their perfect fit or how to pursue them. A little, overlooked gem called the informational interview, however, is a way to open students’ eyes and put themContinue reading “Everything You Need to Know About Informational Interviews”
Drexel PRSSA hosts mixer, PRSSA-UD members attend
By Bobby Schrader On Friday, March 8, Drexel PRSSA hosted a mixer for local chapters at The Fieldhouse, a restaurant in Philadelphia. Several Drexel and Temple PRSSA members attended, and five PRSSA-UD members drove up from Delaware to meet and network with others. The night included a small dinner and icebreakers to get to knowContinue reading “Drexel PRSSA hosts mixer, PRSSA-UD members attend”
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