1989: A New Year in the Swift Household

The girl with perfect blonde curls who was once moping on her bedroom floor about Drew now belts pop anthems riddled with independence and ability. taylor-swift

Taylor Swift recently transformed her image using her newest album: 1989. Previously, Swift has released music showcasing her situation being “better off” without negative others in her life, namely others of the male species, like her song “We Are Never Getting Back Together.” In this song, Swift sings about how, no matter the circumstances, she will stay single and succeed without said person. However, in her single “Shake It Off” from the album 1989, Swift showcases a new side of her autonomy. She details how she is now extremely self-confident in her decisions and how she is unaffected by the media buzz she receives about her dating and social life.

The whole album 1989 is receiving major publicity. Her 1989 tour is said to be higher grossing than her Red tour, which grossed over $150 million over the course of her 86 performances. One of the keys to the immense succession of 1989 was Swift’s purposefully suspenseful social media posts.

In order to promote her new pop album, Taylor Swift utilized her Instagram, Tumblr, Twitter, talk show opportunities, and small concert sessions. Leading up to thee 1989 release on Oct. 27, 2014, Swift posted picture “clues” on Instagram to help her 12 million followers guess the title of the album. The cryptic images created a great deal of buzz regarding the album and had people guessing and talking; publicizing the album for Swift.

Taylor_Swift_-_1989Regarding Twitter, the 24-year-old artist used it to countdown to the release with her fans, announcing when it was said amount of hours until the release. In addition, Swift appeared on Jimmy Kimmel, The Ellen Show, and Good Morning America just days before the release of 1989.   On Jimmy Kimmel, she performed a song from the album, not yet released, called “Out of the Woods” for a small crowd on Hollywood Boulevard. This now-pop sensation also performed a concert for 89 fans on top of the Empire State Building, singing “Welcome to New York” on the day of the 1989 release. In regards to her upcoming World Tour, which was announced on Nov. 3, Swift will sing for audiences as small as 14,000 people.

The immense amount of publicity Swift created for this album through her social media and other creative outlets has the album on track to sell over 1.2 million copies in its first week, paving the way for Swift’s sparking new pop career, and leaving the world eager to follow her on this journey.

By: Marissa Roney is a freshman at the University of Delaware. She majors in Communication Interest and is a member of the PRSSA chapter at UD. Marissa also participates in Unified Theater and dance performance.

Resources used:

http://www.forbes.com/sites/jesselawrence/2014/11/03/taylor-swift-tickets-for-1989-world-tour-could-gross-over-200-million/

http://hollywoodlife.com/2014/10/28/taylor-swift-secret-sessions-concert-empire-state-building-video-watch/

http://www.washingtonpost.com/blogs/style-blog/wp/2014/10/14/taylor-swift-public-relations-genius-releases-out-of-the-woods-early/ 

http://www.billboard.com/articles/business/6243995/taylor-swift-promotion-debut-1989-week

http://www.latimes.com/entertainment/music/posts/la-et-ms-taylor-swift-1989-sales-million-20141031-story.html

http://www.billboard.com/articles/columns/chart-beat/6296377/taylor-swifts-1989-sales-forecast-grows 

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Strike Gold: Uncover Your Dream Job

As college students, we extensively prepare for our futures—raising our sails, gripping the wheel, pushing off the dock and venturing into the vast sea of our future. We don’t quite know what lies ahead, but we do have our sights set on one thing: finding our own treasure chest of joy, otherwise known as our dream job. We begin our search with internships and test out
the waters. But how do we find that one perfect match, our true passion, our calling? Well, we all embark on different journeys, but six key components can help all twenty-somethings set sail and strike gold.

  1. Explore your Interests/Passionsspongebob

We’ve all heard the saying “work hard to play hard,” but what if you could do both simultaneously? Try interning with an organization of which you’re already apart (like your school, church, gym, part-time job, country club, favorite charity, food bank, community theatre, etc.) and see if it strikes your fancy. You might just fall in love with working behind-the-scenes and discover you were standing on your treasure all along.

  1. Try new things with an open heart and mind

Perhaps you yearn for something new, uncharted waters in which you may sink or swim—and why not with a short-term internship! You won’t have enough time to sink if you tried. 😉 Branch out by working in a completely unfamiliar environment and appease that adventurous appetite of yours. Maybe you’ll shift your sails in a new direction. Maybe you’ll return to your previous route. Regardless, you can look forward to attaining a wealth of self-knowledge and a priceless confidence boost.

  1. Monitor your energy and attitude at work

Find yourself whining and groaning as you get ready for work every morning? Bashing your forehead on the desk in boredom? Counting the hours ‘til you go home? Or do you smile through your lunch break, leave work excited for tomorrow, and incessantly relay stories to friends? Every day presents ups and downs, but when measured in the long term, these habits reveal a great deal about our happiness and mental wellbeing. Monitor yourself every couple of hours—discover trends in your emotions, likes/dislikes, thoughts and habits in a diary or Word Document. This way, you can define your nonnegotiable needs for your fulltime job.

  1. Set up informational interviews

Take a walk in someone else’s shoes—meet with professionals who work in your dream job/industry! Prepare questions and jot down notes as they give you an exclusive one-on-one. They can tell you all about their college experiences, job preparation, current job responsibilities, daily workload, work/life balance and more. Perhaps they already found the treasure you seek and could drape you in their pearls of wisdom.

  1. Look forward to the future

No two paths identically match, no one reaches his or her treasure on one defined route and no one knows what waves or tides may pull your search in a new direction. Instead of feeling fearful, embrace your courage and college diploma and embark on the adventure of a lifetime—the adventure of your lifetime. You may find your treasure or your treasure may find you. Either way, you’re in for a great ride and a tremendous prize. Happy hunting!

Written by: Laura Hepp

Laura Hepp is a rising junior mass communication major with minors in advertising and theatre performance studies. She proudly serves as Vice President of Professional Development for PRSSA-UD. Her other roles include Blue Hen Ambassador for UD’s Office of Undergraduate Admissions and active volunteer at The Journey church. With a passion for musical theatre, she performs with Harrington Theatre Arts Company and multiple community theaters in the Tri-State and Lancaster County areas.