True or False? Communication Crises Burn Like Wildfires

It seems as though several major crises occurring in the world today could have been avoided or saved with effective communication; whether that consists of sending out tweets, email updates or news releases to the media – crisis communication has taken on a new role in the world of public relations; an essential element. InContinue reading “True or False? Communication Crises Burn Like Wildfires”

Social Media Safety Tips for Young PR Professionals

With social media being such a great outlet for people to speak their minds, it also has created an issue—what is too much to be put online? What is okay to be shared, and what should not be?  Sometimes, it is hard to determine, but it is important for students looking to enter the worldContinue reading “Social Media Safety Tips for Young PR Professionals”

New executive board spotlight: VP of Professional Development, Laura Hepp

– Name: Laura Hepp – Class year: Junior – PRSSA E-Board Position: Vice President of Professional Development – Nickname: I have no idea! – Favorite meal/foods: Lunch! I’m a veggie addict with an additional love for soups and salads…needless to say, lunch makes me very happy. – If you could meet anyone: Maya Angelou, Kristin Chenoweth,Continue reading “New executive board spotlight: VP of Professional Development, Laura Hepp”

PRSSA- The Reason I’ll Be Successful

One word to describe the first day at your first internship? Horrifying. Walking into Needham Partners on my first day of my first ever internship was one of the most nerve-wracking  days of my life. I was so scared I wasn’t going to be good enough, that I wasn’t going to be the intern theyContinue reading “PRSSA- The Reason I’ll Be Successful”

New executive board spotlight: Finance & Fundraising Director, Katherine Bartell

– Name: Katherine Bartell – Class year: Sophomore – PRSSA E-Board Position: Finance and Fundraising Director – Nicknames: Kat, Kitty, and Kitty Kat – Favorite meal/foods: Breakfast-chocolate chip pancakes Lunch- Boneless Teriyaki Wings  Dinner- Chinese Food – If you could meet anyone: If I could meet anyone in the world, it would be Carrie Underwood, because she is incredibly talented, hardworkingContinue reading “New executive board spotlight: Finance & Fundraising Director, Katherine Bartell”

Facebook Analytics: What You Need to Know

Many public relations professionals are tasked with monitoring and managing the numerous social media accounts for the different clients they work with. Since clients need their brands to be seen by their targeted audience in order to do well against competition, it is up to the PR professionals to make sure that the social mediaContinue reading “Facebook Analytics: What You Need to Know”

From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl

It had all the makings of great media story – an American soldier rescued from five years of terrorist captivity and returned home to his family and loved ones in a small Midwestern town. But as most Americans now know in the case of Bowe Bergdahl, the reality is not that simple. The feel-good storyContinue reading “From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl”

PR and Marketing

By Brooke LeMunyon Over the past seven weeks, I have enjoyed the opportunity to learn some of the basics of marketing through an introductory course here at UD. Due to my professor’s use of social media as a learning tactic, I’ve finally forced myself to become savvy in the Twitter universe! The class also sparkedContinue reading “PR and Marketing”