4 Common Marketing Mistakes on Social Media and How to Fix Them

Social media is a great platform for companies to get their name and product out to a large audience with relatively minimal effort. While using social media might come easily to some, others are actually hurting their business rather than helping it, due to lack of knowledge on how and what to publish. In orderContinue reading “4 Common Marketing Mistakes on Social Media and How to Fix Them”

5 Reasons Why Everyone Should Be on LinkedIn

Last week, I connected with yet another social media-marketing consultant on LinkedIn. I am incredibly grateful for the opportunities LinkedIn has provided me in helping carve out a niche for myself in the public relations and digital marketing industry. Yet, I have friends who do not understand how LinkedIn can be beneficial for them. “I don’tContinue reading “5 Reasons Why Everyone Should Be on LinkedIn”

How Political Views are Impacted by Your Sense of Humor & Social Media

Social media can become an addiction, especially when you have run out of shows to watch on Netflix or when you find yourself stalking anyone/anything imaginable. Although contrary to popular belief, social media does dominate significant ideals and morals in our lives, including our political views. I will not discuss how solid statistics and factsContinue reading “How Political Views are Impacted by Your Sense of Humor & Social Media”

How Lena Dunham Sets the Standard for Women in the Workplace

As the producer, writer, director and main character of HBO’s hit show Girls, Lena Dunham has developed a large fan base for her confident, uninhibited spirit on and off the screen. As a fan myself, I was thrilled when she came out with her memoir, “Not That Kind of Girl.” Like so many other avidContinue reading “How Lena Dunham Sets the Standard for Women in the Workplace”

Dressing and Addressing the Crisis: Confronting the fashion industry on body image

Victoria’s Secret’s ‘The Perfect “Body”’ campaign, promoting their “Body” bra has sparked a heated conversation. 26,000 people signed a change.org petition that asked the company to revise the slogan “to something that does not promote unhealthy and unrealistic standards of beauty, as well as a pledge to not use such harmful marketing in the future.”Continue reading “Dressing and Addressing the Crisis: Confronting the fashion industry on body image”

A beginner’s guide to making the most of Night With the Pros

“Whenever and wherever you can, network.” Stephanie Mantegna, a PR professional, gave this advice to a room of excited students at last year’s Night With the Pros. As this year’s #NWTP approaches our Chapter, there are a few networking tips for beginners you should know to ensure you stand out from the crowd. Often theContinue reading “A beginner’s guide to making the most of Night With the Pros”

Paws and Public Relations

Most communication students say they learned career skills from professors and professionals, but few can boast wisdom learned from a canine source, as I have from my basset/beagle mix, Rosie. This summer, Rosie and I fulfilled our dream of becoming a certified therapy team with Paws for People, a nonprofit organization that provides pet-assisted visitationContinue reading “Paws and Public Relations”

Interning at KEDS: Communications Summer Internship Experience and 3 Tips

This past summer, I interned at Keds Shoes headquarters. My responsibilities included organizing and preparing sample shoes for meetings, photo shoots and reviews, giving my own input on the Spring and Summer 2015 lines and pulling materials for the 2015 Holiday line. I was also sent to do fieldwork at stores in Boston for theContinue reading “Interning at KEDS: Communications Summer Internship Experience and 3 Tips”

The First Of Many Successful Meetings

PRSSA-UD shattered records of attendance at its very first general meeting on Monday, September 8 with a whopping 101 students packed into a Gore Hall classroom. Intrigued, the crowd sat and stood in any spot they could grab to hear the inspiring Laura Woodin share some of her wisdom on how to succeed in theContinue reading “The First Of Many Successful Meetings”

Four Ways to Get the Most of Your Summer Internship

The weeks left until the start of another semester dwindled down to just three, and if you’re like me, you still have part of that time left at your summer internship. In that amount of time, you can tackle a big project or meet an Executive who offers to look over your work. I knowContinue reading “Four Ways to Get the Most of Your Summer Internship”