Short, Sweet and To the Point – Tips for Successful Blogging

Gone are the days when a blog post was simply used as an outlet for one’s thoughts. Sure, these blog posts still exist; but bloggers have taken to the social media channel to further act as journalists, reviewers, and opinion leaders. Anyone can write a blog post – but who wants to attach his or her name to something mediocre? Crafting a post that is informative, influential, and impressionable can be tricky. images

Here are a few tips to take your blogging skills from beginner to beyond adept.

  1. Write with the end in mind. Why are you writing about this topic – what is your ultimate goal? Be mindful of who your target audience is, and what you want to have accomplished by the time they finish reading. Do you want them to try a certain new restaurant? Make that known. Do you want readers to become informed of a new charitable organization and then make a donation? Make that known.
  1. Every word counts. Many people are under the impression that more is always better; however, this is not the case. If you can make your intention clear without a ten-page explanation, do that! There is no need for excess words, which I like to refer to as “fluff”. Each word should be carefully selected for a specific purpose. Be transparent and genuine in your writing.
  1. How it is displayed is just as important as the content. Make your post easy on the eyes! Compiling lists is a great way to present content. It is much easier to read smaller paragraphs, and bold prints or bullet points, rather than lengthy paragraphs that seem to never end. It is much easier for readers to digest the information this way as well.
  1. Create catchy titles. A title is the first thing a reader sees, and often influences whether or not he or she will read on. Demonstrate your creativity! A title is indicative of what will follow. Make sure that it accurately sums up what you will be talking about, but isn’t bland. Think of it as a preview to your writing style; if your title is clever and well thought-out, your writing will be, too.

It is meant to be enjoyable, so don’t forget to have fun with your writing! By utilizing these tips, your blog posts will reach their maximum potential and your readers will be impatiently waiting for you to post more and more. Happy blogging!

By: Christina Droppa

Christina Droppa is a UD-loving sophomore, a member of PRSSA-UD and a member of the sorority, Sigma Kappa. She majors in communications and minors in Spanish.

Image from: http://www.spiceupyourblog.com/2013/01/writing-compelling-blog-posts.html#.VQ5s1ihFPao

 

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Heather Tansley, Communications Specialist: Taking A Leap and Finding Her Passion

If you asked Heather Tansley what she wanted to do with her life as she entered college, her answer would have had no trace of the words “communications.” In fact, Tansley started school at the University of Delaware with a major in Neuroscience, planning to enter the medical field.   tweet2

So how exactly did Tansley go from budding medical professional to the Communication Specialist for her alma mater’s Career Services Center?

It all started after Tansley obtained her Master’s degree and landed her first job performing crisis work at a psychiatric hospital. As she watched the hospital’s communications strategists at work, Tansley thought, “That looks like fun…I want to do something like that.” Luckily, she got the chance to test the fun out for herself when a spot opened up on the hospital’s team, jumpstarting her career in the communications industry.

While Tansley enjoyed working at the hospital, she was looking to return to the culture of the Fightin’ Blue Hens. The opportunity knocked when a friend alerted her to a job opening at the Career Services Center (CSC) where counseling, marketing, and communications skills were required- the perfect combination for a woman like Tansley.

Flash forward to today, and Tansley is serving her UD community at the CSC, where she produces all digital and hard-copy marketing materials, manages the CSC’s social media platforms along with a team of student interns, develops the center’s web design. But her favorite part of the job is whenever “a student tells me that we made a difference.” Wherever her career took her, Tansley wanted to help the people around her, and through her work at the CSC she is able to do just that.

As Tansley looks to the future of her marketing efforts at the CSC, she sees social media acting as the game changer in campaigns. With the Millennial generation becoming increasingly social networking savvy, “I think [social media marketing] is just going to keep continuing to grow.” This is reflective in how Millennials are hired in today’s job market; Tansley notes employers don’t want to see a resume anymore, they simply want to see your LinkedIn profile.tweet1

So before immediately jumping to your LinkedIn profile to ensure it reflects your long-term goals, Tansley advises students to “take opportunities even if they seem outside of the direction you think you’re going.” Tansley changed her direction when she took a communications position out of her comfort zone- and she never looked back.

Tansley’s job might not entail practicing medicine like originally planned, but her story shows that by taking chances and being open to whatever is thrown your way, you may end up in a position where your passion shines through- and maybe you’ll even make a difference.

By: Paxton Mittleman

Paxton Mittleman is a sophomore Communications and English double major with an Advertising minor. When Paxton isn’t attending PRSSA-UD meetings or writing for the blog, she is volunteering with the sisters of Gamma Sigma Sigma, planning events with the UD Honors Program Senior Fellows, or tweeting up a storm on her Social Media Ambassador Twitter account. Feel free to connect with her on LinkedIn!

(Heather Tansley photo: Her LinkedIn Profile)

(Tweet screen shot: @BlueHenJH SMA account)

PRSSA-UD’s General Meeting Recap: Crisis Communication

Jumping into the spring semester, PRSSA-UD wasted no time getting down to business at their official second meeting on Monday, March 2.

The meeting began with two speakers talking to the organization about SPPA (School of Public Policy and Administration) and its potential to help members who decide they want to join and apply. From there, a quick re-cap of general information was discussed, such as the benefits of becoming a dues paying member and the organization’s mentor-mentee program, the PRSA Delaware award that members can apply for, and a Hunter PR Fellowship opportunity that is being offered. Also introduced were things to look out for this semester, such as the headshot fundraiser April 15 with discounts for dues paying members and the first PRSSA-UD Skill Slam of the semester, entitled “Break Through the Interview” on March 23.

Once the basics were covered, members had the opportunity to use their own skills and brainstorm. In a PR-strategy workshop, members were asked to handle an example crisis. The workshop included a scenario that actually occurred in real life; when a link between a local E.coli outbreak and Odwealla’s fresh, unpasteurized apple juice was discovered, in which one child died and more than 60 people became sick. This situation prompted more than 20 lawsuits and members were asked to use their PR knowledge and split into groups, visualizing themselves as the head of PR to determine how they would handle the situation, who their audience was, and how they would go about creating awareness whilst changing attitudes and behavior.

Each group came up with their own unique spins on how to handle the crisis, including press conferences where high-ranking company officials would present. Members stated that in the conferences representatives should use total transparency and apologize, make it clear to consumers of the drink that the company valued buyers’ trust, and should additionally state what changes the team would make to their processes in order to keep said trust. Also mentioned was compensation for the one child who passed away and those who became sick because of the apple juice product and to put a FAQ sheet online of commonly asked questions and their answers about the product and the companies’ procedures.

After the exercise members got the chance to read how the company handled the crisis in real-life. Astonishingly enough, it was almost identical to what members came up with… PRSSA-UD really knows how to train students for the future field they are considering. The meeting concluded with a quick hot chocolate social where mentors and their mentees got a chance to connect after the long UD winter break. Although cut short by an incoming class, the atmosphere was relaxed, yet informative, helping all members to feel at ease and prepared for the upcoming semester of events to come.

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By: Brittany O’Connell

Brittany O’Connell is a freshman communications interest that is passionate about art and social media. She is a Social Media Ambassador for UD on her Twitter account @BlueHenBrittany, and hopes to broaden her horizons, step out of her comfort zone and help many throughout her next three years at UD.

#UDPRIntern: The Five Do’s and Don’ts of Interning for a Small Business

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When did you realize you were meant to work in public relations?

This past winter, I interned for The SuperNutritionist (SN), a nutritionist business based on Long Island. My favorite part of the experience? Getting a rush knowing I was helping a small business owner thrive in today’s economy through my social media strategies. That rush was my light-bulb moment; I knew from then on I was meant to pursue a career in public relations.

I happen to love developing social media campaigns for small businesses. Unlike working at an agency, at a small business you have only one client and only one brand to define, making it easier to invest all of your energy into achieving the owner’s goals.

Interning at a small business also provides a chance to test out all facets of a public relations career. I know my internship with the SN prepared me to handle everything from data analytics, to scheduling tactics in a content calendar, to even getting behind the camera and shooting videos!

Interested in looking into the small business internship market? Here are my top 5 tips for being the best public relations intern a business owner can have:

1. Do Develop a Social Media Plan and Content Calendar. Think of writing the plan and the calendar as creating the instructions for a new board game; they must be so foolproof and detailed that anyone can follow them without your help. These tools ensure that even when your internship is over, the business will have a consistent stream of fresh and varied content.

2. Don’t Ignore to What the Owner Is Looking For. Listen to what the business owner sees as their branding strategy or their selling point. Although you are in charge of developing the social media strategy, you need to make sure your boss’ vision is expressed. Once the plan and calendar are compiled, explain how every tactic contributes to overall awareness of their company and their brand.

3. Do Discuss ROI with the Owner. Business owners often crave immediate results from social media- more likes, more followers, more money, etc. It is critical you explain that social media is not a short-term process, it’s a long-term commitment. Let them know ROI is also measured via impact, influence, and most importantly, engagement. While you should still evaluate metrics the owner cares about, also make sure to evaluate the ones you believe will create the most results in order to prove what works and what doesn’t.

4. Don’t Execute Something That’s Busy Work. Small business owners don’t have large budgets or amounts of time to dedicate towards managing a campaign that doesn’t generate results. Do your research before you implement a campaign or suggest new types of content to curate. You can never guarantee results, but backing up your ideas with research gives them a better chance of actually creating meaningful impact.

5. Do Introduce New Platforms to Optimize Reach. I introduced the SN to Instagram and Pinterest, providing her brand with desirable multimedia content. More platforms also equal more target audiences for the business to reach (for example, the SN can now target older women on Pinterest versus the young adults on Instagram).

It may not be a glamorous agency experience, but working for a small business teaches you a lot about meeting a client’s social needs. As an intern, you will not only learn, but you will also leave a small business better equipped to tackle the ever-changing worlds of social media marketing and public relations.

And if you weren’t already convinced that PR is the career for you, executing all of these tasks for a small business will definitely help you figure out what you want. Go ahead, have your light-bulb moment.

By: Paxton Mittleman

Paxton Mittleman is a sophomore Communications and English double major with an Advertising minor. When Paxton isn’t attending PRSSA-UD meetings or writing for the blog, she is volunteering with the sisters of Gamma Sigma Sigma, planning events with the UD Honors Program Senior Fellows, or tweeting up a storm on her Social Media Ambassador Twitter account. Feel free to connect with her on LinkedIn!

#UDPRIntern: 4 Tips For The End of Winter Session

As time races forward toward the coming semester, my winter session dreams begin to dwindle. No longer am I able to brag that my possibilities are draped out like clothes on a line, just waiting to be experienced over winter session. Now mother hen is calling us back in for the “serious” stuff…classes. Oh yeah…and graduation.

As I ponder the eight months of winter session I’ve experienced during my four years at UD (yes, you read that right), I fall back into that all-too-familiar notion that I hope I didn’t waste it, especially because this is probably the last time I’ll ever be able to say I’m on a two month vacation (cue the graduation jitters).

We all know what awaits us when we return to campus: “What did you do over winter session?” You now have exactly 15 seconds to explain how you did NOT waste your time, maybe throw in something meaningful or fun in there, too, so they don’t think you’re boring and just worked the whole time. Want to practice? After the first year of totally getting this wrong, sitting and twirling my thumbs for two months at home, I started to get the hang of this make-the-most-of-your-time thing, and how to look back and remember the highlights.

So here’s my advice.

1) It doesn’t have to be perfect.

Sure, there’s pressure to find that perfect internship that will lead to you getting hired by your dream company in your dream location doing the absolutely most fabulous job ever! But let’s be real, that doesn’t always happen (and that’s okay!). What’s important is that you get out there and obtain some experience. If you did that, give yourselves a big pat on the back. And if not, there’s always next year!

2) No experience will be worthless.

It doesn’t matter if it’s serving at your local restaurant, editing a school paper or interning at the big firm in NYC. If you have an open mind and a creative eagerness to learn, you will always grow. So you spent your winter session taking orders at a bagel shop, well that’s sure communication experience right there! You probably learned how to handle difficult customers, how to please large parties and how to solve problems as they arise. If you can articulate what you learned from your time, then it will be useful. Don’t be shy to use even the oddest experience as just that…experience! It could even help you stand out in a crowd of resumes.

3) Winter Session is never actually wasted.

Though I’d be the first to admit I was not so great at utilizing my time freshman year, I wouldn’t call that time wasted. I learned that breaks are only good for so long. The first few weeks of sleeping late, watching movies and baking constantly were great, but then it faded. I learned that it is important to be working toward something, to have a goal, even if it’s simply trying to make one person smile each day. And finally, I learned that I didn’t want to “waste” winter session ever again – and I haven’t.

4) Don’t forget to have fun.

I know this is valuable time. People are always going to be drilling the fact that it’s prime-time for internships or fellowships or shadowing, blah, blah, blah. Yes, they’re right, but don’t forget: it’s called a BREAK for a reason! We can’t be expected to sit around and work all the time, can we? Take some time for yourself, explore a new place, make some friends, try to positively impact someone’s day – everyday. It just might give you a new outlook on life and help you to understand the world from someone else’s point of view.

So I guess they’re right, I won’t have a two-month break after graduation (unless I don’t find a job…oh boy), but if we each make an effort to experience all that winter session can be, we’ll have incredible experiences and memories to draw back on for the rest of our lives.

By: Rachel Thompson

Rachel Thompson is a senior with a double major in Mass Communications and Political Science and a minor in History. She is also a part of the Honors program. In addition to her involvement in PRSSA-UD, Rachel is a leader in the Baptist Student Ministry on campus. She is currently completing an internship in marketing and public relations with the Ocean Pines Association in Ocean Pines, Maryland.

#UDPRintern: The 5 Dos and Don’ts of an Interview

Winter break is the perfect time to get ahead in advancing your career by searching for a summer internship. It’s the time to reach out to all those obscure family friends in your industry of choice for references, scour the internet and to tweak your resume. Once all the applications are sent, the next step is an interview. Here are a few tips to make sure it goes as smoothly as possible.

1. DO bring a copy of your resume. 

This may seem like a no brainer but it is still a must: even if you have already sent the company a copy, you want to make sure you look prepared.

2. DON’T ask the obvious questions. 

Your interviewer will be very unimpressed if you haven’t done your research on the basics of the company. If you ask questions showing you have no clue what the internship will entail, you may come off as not being so interested or motivated to obtain the position.

3. DO ask questions that require thought. 

Before the interview, try to brainstorm specific questions to ask the interviewer that show how seriously you are considering the position. For example, “What have people who previously held the position gone on to do?” or “What do you look for in your ideal candidate?”

4. DON’T speak in clichés or be too vague.

You want to stand out among the other people being interviewed and if you only say generic responses, you will not be memorable. Instead, try speaking about your specific interests and thoughts and avoid just spitting out exactly what you think they want to hear.

5. DO take a deep breath and relax!

While interviews can be stressful, it is important to show the interviewer that you are confident in your abilities and in yourself.

The reality is, you won’t get an offer for every position you interview for. However, by keeping these tips in mind and going in with a smile and firm handshake, you will gain valuable experience about the art of the interview.

By: Amanda Schuman

Amanda is a sophomore communications major with minors in advertising and interactive media. Besides her involvement in PRSSA-UD, Amanda is a member of the PR team for UDress and was recently elected the public relations/communications chair of IsraelU. You can follow her on twitter: @apschuman.

#UDPRIntern: Double Duty: How to Work Two Internships

Tabs, to-do lists, and timesheets—oh my! This winter, I took on two internships—one at The Journey church and one at UpTrend Creative & Consulting. Fun? Absolutely. Crazy? For sure.

As per usual, I accepted a hefty workload without realizing its weight. However, the lessons learned and the skills acquired are far worth the frantic and frazzled hours I spent flipping between multiple assignments. As Olivia Pope would say, I have it #handled. Kind of.

If you choose to wear multiple intern hats, here are a few of my tips:

  1. Set boundaries

When you accept one job, you need to set boundaries. When you accept two, you seriously need to set boundaries. How many hours can you work? What deadlines are realistic for you? When can you come into the office? If need be, will you drive in the snow or bad weather? What hours will you be online? How much is too much? You need to think through all of these questions and communicate your limits before you even begin. Remember—you are a human, not a robot. Your boss will understand.

  1. Stick to those boundaries

Remember those boundaries you set before you laura1entered the office? Did you make exceptions to your nonnegotiable rules? I often catch myself caving into requests that are not realistic for me. I will set a deadline that is not comfortably feasible. I will take on more work than I can manage within a certain time frame. I make mistakes and start blurring my boundaries—it happens. Sometimes, we have to make exceptions to get a time-sensitive task completed…but this should not be happening on a daily basis. Be realistic, and respect yourself and your time.

  1. Unwind

Whatever you do, do not forget about this step. You have to rest. You have to breathe. You have to have fun. When I am home, I split my time between catching up with friends and family, binge-watching Netflix and reading some inspirational books. Everyone needs to recharge his or her battery. You and I are no exception. Settle down, get plenty of sleep, and maximize your down time. Your mind, body and spirit will thank you.

Working double duty can double the fun and double the development—just make sure you double your balancing efforts. Happy interning!

By: Laura Hepp

journey2Laura Hepp is a junior mass communication major with minors in advertising and theatre performance studies. Aside from interning at The Journey and performing in various musical theatre productions, Laura loves running, laughing, and eating far too many vegetables. She serves as Vice President of Professional Development for PRSSA-UD.