PRSSA- The Reason I’ll Be Successful

One word to describe the first day at your first internship? Horrifying. Walking into Needham Partners on my first day of my first ever internship was one of the most nerve-wracking  days of my life. I was so scared I wasn’t going to be good enough, that I wasn’t going to be the intern theyContinue reading “PRSSA- The Reason I’ll Be Successful”

New executive board spotlight: Finance & Fundraising Director, Katherine Bartell

– Name: Katherine Bartell – Class year: Sophomore – PRSSA E-Board Position: Finance and Fundraising Director – Nicknames: Kat, Kitty, and Kitty Kat – Favorite meal/foods: Breakfast-chocolate chip pancakes Lunch- Boneless Teriyaki Wings  Dinner- Chinese Food – If you could meet anyone: If I could meet anyone in the world, it would be Carrie Underwood, because she is incredibly talented, hardworkingContinue reading “New executive board spotlight: Finance & Fundraising Director, Katherine Bartell”

Facebook Analytics: What You Need to Know

Many public relations professionals are tasked with monitoring and managing the numerous social media accounts for the different clients they work with. Since clients need their brands to be seen by their targeted audience in order to do well against competition, it is up to the PR professionals to make sure that the social mediaContinue reading “Facebook Analytics: What You Need to Know”

From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl

It had all the makings of great media story – an American soldier rescued from five years of terrorist captivity and returned home to his family and loved ones in a small Midwestern town. But as most Americans now know in the case of Bowe Bergdahl, the reality is not that simple. The feel-good storyContinue reading “From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl”

Fictional Portrayal vs. the Reality of Public Relations

By Andrea Annal If I had been asked a semester ago what the “public” in public relations meant, I would have said it meant the general public. I know now that is not necessarily the case. A public can be broad, but it can be much narrower. Enrolling in Intro to Public Relations and joining PRSSAContinue reading “Fictional Portrayal vs. the Reality of Public Relations”