1989: A New Year in the Swift Household

The girl with perfect blonde curls who was once moping on her bedroom floor about Drew now belts pop anthems riddled with independence and ability. taylor-swift

Taylor Swift recently transformed her image using her newest album: 1989. Previously, Swift has released music showcasing her situation being “better off” without negative others in her life, namely others of the male species, like her song “We Are Never Getting Back Together.” In this song, Swift sings about how, no matter the circumstances, she will stay single and succeed without said person. However, in her single “Shake It Off” from the album 1989, Swift showcases a new side of her autonomy. She details how she is now extremely self-confident in her decisions and how she is unaffected by the media buzz she receives about her dating and social life.

The whole album 1989 is receiving major publicity. Her 1989 tour is said to be higher grossing than her Red tour, which grossed over $150 million over the course of her 86 performances. One of the keys to the immense succession of 1989 was Swift’s purposefully suspenseful social media posts.

In order to promote her new pop album, Taylor Swift utilized her Instagram, Tumblr, Twitter, talk show opportunities, and small concert sessions. Leading up to thee 1989 release on Oct. 27, 2014, Swift posted picture “clues” on Instagram to help her 12 million followers guess the title of the album. The cryptic images created a great deal of buzz regarding the album and had people guessing and talking; publicizing the album for Swift.

Taylor_Swift_-_1989Regarding Twitter, the 24-year-old artist used it to countdown to the release with her fans, announcing when it was said amount of hours until the release. In addition, Swift appeared on Jimmy Kimmel, The Ellen Show, and Good Morning America just days before the release of 1989.   On Jimmy Kimmel, she performed a song from the album, not yet released, called “Out of the Woods” for a small crowd on Hollywood Boulevard. This now-pop sensation also performed a concert for 89 fans on top of the Empire State Building, singing “Welcome to New York” on the day of the 1989 release. In regards to her upcoming World Tour, which was announced on Nov. 3, Swift will sing for audiences as small as 14,000 people.

The immense amount of publicity Swift created for this album through her social media and other creative outlets has the album on track to sell over 1.2 million copies in its first week, paving the way for Swift’s sparking new pop career, and leaving the world eager to follow her on this journey.

By: Marissa Roney is a freshman at the University of Delaware. She majors in Communication Interest and is a member of the PRSSA chapter at UD. Marissa also participates in Unified Theater and dance performance.

Resources used:

http://www.forbes.com/sites/jesselawrence/2014/11/03/taylor-swift-tickets-for-1989-world-tour-could-gross-over-200-million/

http://hollywoodlife.com/2014/10/28/taylor-swift-secret-sessions-concert-empire-state-building-video-watch/

http://www.washingtonpost.com/blogs/style-blog/wp/2014/10/14/taylor-swift-public-relations-genius-releases-out-of-the-woods-early/ 

http://www.billboard.com/articles/business/6243995/taylor-swift-promotion-debut-1989-week

http://www.latimes.com/entertainment/music/posts/la-et-ms-taylor-swift-1989-sales-million-20141031-story.html

http://www.billboard.com/articles/columns/chart-beat/6296377/taylor-swifts-1989-sales-forecast-grows 

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Interning at KEDS: Communications Summer Internship Experience and 3 Tips

keds

This past summer, I interned at Keds Shoes headquarters. My responsibilities included organizing and preparing sample shoes for meetings, photo shoots and reviews, giving my own input on the Spring and Summer 2015 lines and pulling materials for the 2015 Holiday line.

I was also sent to do fieldwork at stores in Boston for the marketing team. Along with my fellow intern, I put together a presentation of store displays and products to raise Keds employees’  awareness of the current market. We communicated to them through a competitor’s approach to product sales.

We were invited to meetings in the Keds showroom to observe the CEO and the Keds marketing and design team review the Summer 2015 line and decided which prototypes would be cut. During the meeting, the CEO asked my fellow intern and me for our opinions on a shoe. I had to be able to communicate to a room full of KEDS employees my opinion and reasoning regarding the shoe style. Communication is all about getting the word out. Whether it be your opinion at a meeting, communicating with the buyer through an ad with the company’s spokesperson, like Taylor Swift, or building relationships with other companies like Kate Spade and Hollister to create capsule collections.

Tips on how to make the most out of your internship: amelia

1. Ask Questions

I went into my internship with no experience. I knew that I loved Keds and fashion and this was the type of job I was interested in learning more about. In order to know if your internship is the job you want, ask your supervisor about their day-to-day responsibilities and see if you could picture yourself doing that. Also if you’re confused on a task, ask someone for help or to clarify exactly what he or she wants. They would much rather you ask them what they want before you do it wrong and waste valuable time.

2. Know What You’re Talking About, and If You Don’t Do Research

People will ask for your opinion, so have a clear one with reasoning to back it up. At Keds I was expected to know fashion terms and current trends, otherwise my input seemed invalid.

3. Approach Every Task with a Positive Attitude

If the task is stocking shoes all day on a rack, do it well. Approach the task determined to learn something from it. After spending all day stocking sample shoes, when designers would come over looking for a certain pair, I knew exactly where they were so I could grab it for them right away and answer questions about designs because I became familiar with the product.

By: Amelia Ludwick, Freshman Marketing and Fashion Merchandising double major. Follow Amelia’s college fashion and lifestyle blog on Instagram @universityedge and www.universityedge.weebly.com

Photo credit: www.Keds.com