Dressing and Addressing the Crisis: Confronting the fashion industry on body image

Victoria’s Secret’s ‘The Perfect “Body”’ campaign, promoting their “Body” bra has sparked a heated conversation. 26,000 people signed a change.org petition that asked the company to revise the slogan “to something that does not promote unhealthy and unrealistic standards of beauty, as well as a pledge to not use such harmful marketing in the future.”Continue reading “Dressing and Addressing the Crisis: Confronting the fashion industry on body image”

A beginner’s guide to making the most of Night With the Pros

“Whenever and wherever you can, network.” Stephanie Mantegna, a PR professional, gave this advice to a room of excited students at last year’s Night With the Pros. As this year’s #NWTP approaches our Chapter, there are a few networking tips for beginners you should know to ensure you stand out from the crowd. Often theContinue reading “A beginner’s guide to making the most of Night With the Pros”

Fall Field Trip: PRSSA-UD Visits iHeartMedia

One of the biggest challenges in most people’s lives is choosing a career path. In fact, there are a ton of different jobs out there that most people are unaware of. That’s why when a select few PRSSA members, myself included, had the chance to go behind the scenes on November 3 and visit iHeartMedia’sContinue reading “Fall Field Trip: PRSSA-UD Visits iHeartMedia”

General Meeting Round Up: What You Missed on 10/6

At last week’s general meeting on October 6, we discussed the PRSSA 2014 National Conference in Washington D.C. which was attended by representatives from our Chapter, including executive board and general members. At this conference, our e-board had the opportunity to meet and interact with their counterparts from other universities in different activities and workshops. Before we wereContinue reading “General Meeting Round Up: What You Missed on 10/6”

Interning at KEDS: Communications Summer Internship Experience and 3 Tips

This past summer, I interned at Keds Shoes headquarters. My responsibilities included organizing and preparing sample shoes for meetings, photo shoots and reviews, giving my own input on the Spring and Summer 2015 lines and pulling materials for the 2015 Holiday line. I was also sent to do fieldwork at stores in Boston for theContinue reading “Interning at KEDS: Communications Summer Internship Experience and 3 Tips”

How to Write a Stellar Press Release

As a senior in my final semester, writing an effective press release is arguably the most important PR skill I learned thus far. Thanks to some exceptional UD professors and an article from PR Daily, I learned a few tricks on how to write to impress: Remember your audience Press releases are sent to journalists.Continue reading “How to Write a Stellar Press Release”

The First Of Many Successful Meetings

PRSSA-UD shattered records of attendance at its very first general meeting on Monday, September 8 with a whopping 101 students packed into a Gore Hall classroom. Intrigued, the crowd sat and stood in any spot they could grab to hear the inspiring Laura Woodin share some of her wisdom on how to succeed in theContinue reading “The First Of Many Successful Meetings”

New executive board spotlight: VP of External Affairs, Nicole Sullivan

– Name: Nicole Sullivan – Class Year: Senior – PRSSA executive board position: Vice President of External Affairs -Nickname: Everyone in high school called me Sully (not after the Monsters Inc. character, but because of my last name). I miss it. – Siblings: I have a brother who’s four years younger than I am. Although we’re very differentContinue reading “New executive board spotlight: VP of External Affairs, Nicole Sullivan”

Four Ways to Get the Most of Your Summer Internship

The weeks left until the start of another semester dwindled down to just three, and if you’re like me, you still have part of that time left at your summer internship. In that amount of time, you can tackle a big project or meet an Executive who offers to look over your work. I knowContinue reading “Four Ways to Get the Most of Your Summer Internship”

New executive board spotlight: Assistant Program Director, Katerina Vlitas

– Name: Katerina Vlitas – Class year: Sophomore – PRSSA E-Board Position: Assistant Program Director – Nickname: I go by Kat for short. – Favorite meal/foods: My favorite meal is brunch. For Brunch I’d like a nice big (emphasis on big) cup of coffee, with a Belgian waffle with whip cream, fruit and bacon. With a side of  aContinue reading “New executive board spotlight: Assistant Program Director, Katerina Vlitas”