New executive board spotlight: Program Director, Sydney Scheiner

– Name: Sydney Scheiner – Class year: Junior – PRSSA E-Board Position: Program Director – Nickname: Squidney – Favorite meal/foods: Breakfast is my favorite. Put pancakes and eggs in front of me and I’m the happiest person alive – If you could meet anyone: If I could meet anyone, it would have to be Amy Poehler and/or Tina Fey. – DreamContinue reading “New executive board spotlight: Program Director, Sydney Scheiner”

From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl

It had all the makings of great media story – an American soldier rescued from five years of terrorist captivity and returned home to his family and loved ones in a small Midwestern town. But as most Americans now know in the case of Bowe Bergdahl, the reality is not that simple. The feel-good storyContinue reading “From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl”

5 Ways to Enhance Your Twitter Presence!

Twitter can be your professional best friend, or your worst nightmare. Interacting with social media opens the doors to networking opportunities and exposure that can transform your online presence and help you develop your personal brand. Before you post your next Tweet, consider these five ways to optimize your allotted “140 characters or less:” 1-Continue reading “5 Ways to Enhance Your Twitter Presence!”