True or False? Communication Crises Burn Like Wildfires

It seems as though several major crises occurring in the world today could have been avoided or saved with effective communication; whether that consists of sending out tweets, email updates or news releases to the media – crisis communication has taken on a new role in the world of public relations; an essential element. InContinue reading “True or False? Communication Crises Burn Like Wildfires”

Facebook Analytics: What You Need to Know

Many public relations professionals are tasked with monitoring and managing the numerous social media accounts for the different clients they work with. Since clients need their brands to be seen by their targeted audience in order to do well against competition, it is up to the PR professionals to make sure that the social mediaContinue reading “Facebook Analytics: What You Need to Know”