In the public relations field, writing is one of the most important tools we have. However, instead of creating content, we can turn to books from some leaders in the field for meaningful advice. Here are only a few of the inspiring and informational books that the PR world has to offer. Each one of these books has a new way of looking at business and the way people build relationships.
1. How to Win Friends and Influence People by Dale Carnegie
This book has been called the PR bible and is one of the first best-selling self-help books. Although released over 75 years ago, it still contains extremely relevant step-by-step information about how to be a leader, make people like you and win people to your way of thinking. The ability to create and maintain relationships in public relations, whether it is with your professors, peers or co-workers, is a necessity and an immeasurable quality. His timeless advice is definitely worth reading.
“Success is due 15 percent to professional knowledge and 85 percent to the ability to express ideas, to assume leadership, and to arouse enthusiasm among people.”
2. All Work, No Pay by Lauren Berger
As aspiring PR professionals, we know the importance of an internship. However, obtaining one is easier said than done. Berger, known as the Intern Queen, had 15 internships while in college and uses her expertise to help students find and make the most of their internships. With information ranging from how to write a resume to turning an internship into a job, it contains invaluable advice for students. It also includes a great section on practice questions for interviews to prepare. This is a great resource for PR students at any level.
“While an internship does not guarantee a job with an employer, it does guarantee an experience – an experience that takes you one step closer to where you want to be after college.”
3. Mindset: The New Psychology of Success by Carol S. Dweck
For those interested in psychological side of business, this book is for you. Dweck found that people have either a “fixed mindset” or a “growth mindset” about our character, intelligence and talent. With a “growth mindset”, you believe that with hard work you can thrive in a challenging situation and learn from criticism. This is a mentality that we should adopt because those with this mindset are more creative and resilient. It is an empowering and motivating look at our behavior.
“No matter what your ability is, effort is what ignites that ability and turns it into accomplishment.”
I hope you find these books as motivating and inspiring as I do and you continue to keep reading!
By: Jennie Osber
Jennie Osber is a senior mass communication major with minors in advertising and psychology. Along with PRSSA-UD, she is a member of Gamma Sigma Sigma, the national service sorority and Lambda Pi Eta, the communication honors fraternity. Follow her on Twitter: @JennieOsber
Link used for research: http://www.businessinsider.com/must-read-public-relations-books–the-required-reading-list-of-pr-books-and-marketing-books-2011-9
Picture from: Google Images