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Paws and Public Relations

Most communication students say they learned career skills from professors and professionals, but few can boast wisdom learned from a canine source, as I have from my basset/beagle mix, Rosie. This summer, Rosie and I fulfilled our dream of becoming a certified therapy team with Paws for People, a nonprofit organization that provides pet-assisted visitationContinue reading “Paws and Public Relations”

Interning at KEDS: Communications Summer Internship Experience and 3 Tips

This past summer, I interned at Keds Shoes headquarters. My responsibilities included organizing and preparing sample shoes for meetings, photo shoots and reviews, giving my own input on the Spring and Summer 2015 lines and pulling materials for the 2015 Holiday line. I was also sent to do fieldwork at stores in Boston for theContinue reading “Interning at KEDS: Communications Summer Internship Experience and 3 Tips”

The First Of Many Successful Meetings

PRSSA-UD shattered records of attendance at its very first general meeting on Monday, September 8 with a whopping 101 students packed into a Gore Hall classroom. Intrigued, the crowd sat and stood in any spot they could grab to hear the inspiring Laura Woodin share some of her wisdom on how to succeed in theContinue reading “The First Of Many Successful Meetings”

From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl

It had all the makings of great media story – an American soldier rescued from five years of terrorist captivity and returned home to his family and loved ones in a small Midwestern town. But as most Americans now know in the case of Bowe Bergdahl, the reality is not that simple. The feel-good storyContinue reading “From Captive to Pariah: Public Relations Lessons from the Coverage of Bowe Bergdahl”